Not All Blogs & Vlogs Are Created Equal

New Marketing Tool: FindFashionRep.com

Earlier this week I wrote an article for PR Couture on a website that’s been bringing my clients and myself to states of rapture for several months now. This website is FindFashionRep.com.
Founded by former fashion manufacturer Kelli Nelson, FindFashionRep is a tool that helps designers and manufacturers find representation for their products. FindFashionRep features a comprehensive …

How Businesses Spend Their Social Media Dollars

Ethan Bloch of Flowtown posted this last week. How businesses spend their social media dollars, and where they still have room for growth, couldn’t be any clearer.

Magic Las Vegas + The POOL Tradeshow

This week is exciting. I’m sad to say that I won’t be attending Fashion Week (those of you who are please make sure you attend FashionCampNY and The Evolving Influence Conferences), but I will be attending Magic. If you attending, tweet at me and we’ll do coffee!
FMM Magic Events + Shows To Check Out
For a …

Is Hollywood Socially Savvy or Clueless?

Last night, I attended Digital LA’s  Actor-Producer Panel. The panel focused on the creation of web series and online content. The panelists discussed striking digital deals (sponsorships), series development and content distribution.
Since many fashion brands and retailers have begun to create their own content and are launching branded channels, I wanted to see what Hollywood’s digital, …

Successful Fashion Marketing Strategies: Be Involved With Your Brand

While leaders of successful companies and brands often have very different working styles and personalities, they do have one thing in common:
They involve themselves in every aspect of their company and/or brand.
Good leaders are confident but also keep their egos in check in order to build and maintain harmonious and creative relationships, and …

Benetton’s Latest Social Media Campaign Revisits Augmented Reality

Benetton is revisiting augmented reality (AR) technology for its next social media and print campaign. The campaign, called “It’s My Time,” it is is a global casting competition to discover what the fashion brand calls the “new faces of the 21st century.”
“It’s My Time” takes Benetton’s use of AR to another level; it previously tested …

Industry Interview: Glamour Kills Clothing