Earlier this week I wrote an article for PR Couture on a website that’s been bringing my clients and myself to states of rapture for several months now. This website is FindFashionRep.com.

Founded by former fashion manufacturer Kelli Nelson, FindFashionRep is a tool that helps designers and manufacturers find representation for their products. FindFashionRep features a comprehensive database of over 1100 sales representatives and showrooms across the US.

To find representation, designers choose a territory (there are twelve fashion hubs throughout the U.S. where reps are located) and then refine the search by choosing the categories that their lines fit into. The search will also supply all of the representative’s contact information.  The designer can then see if their line will fit into that rep’s existing package or not.

When I asked Kelli about her inspiration to create FindFashionRep, she pointed to the need to find useful information about showrooms and representation all in one location.  “I was a manufacturer of my own line for twelve years, finding independent sales reps in all the fashion hubs was very time consuming. I was a small business, I didn’t have time to visit every market and the expense wasn’t in my budget.”

Nelson built FindFashionRep as a solution to overcome one of the biggest hurdles for designers and manufacturers in the fashion industry.

FMM Seal Of Approval: Designers can now use the web to do one more thing that’s necessary  for their brands to grow.  FindFashionRep is a quality site that helps designers and manufacturers find the quality representation they need in order to be successful. The site also offers a classifieds section that enables sales reps to post ads looking for new lines. Designers and manufacturers can also post ads looking for reps.