This week is exciting. I’m sad to say that I won’t be attending Fashion Week (those of you who are please make sure you attend FashionCampNY and The Evolving Influence Conferences), but I will be attending Magic. If you attending, tweet at me and we’ll do coffee!

Magic Tradeshow Feb 16-18, 2010

FMM Magic Events + Shows To Check Out

For a complete Magic overview, check out WWD.

STREET and S.L.A.T.E. Mandalay Bay Convention Center

MAGIC Streetlife Lounge

Frank 151: Barber Shop — haircuts given; S.L.A.T.E., Booth# SL8 22806

7th Letter Lounge: Live graffiti art; S.L.A.T.E., enter and look to right

FLUD Watches and BringIt.com: Multiplayer Wii gaming station; S.L.A.T.E., just inside the entrance

Ubiquity Records: Listening Station featuring music from Ubiquity’s roster and custom S.L.A.T.E. headphones from Aerial7) + free Ubiquity 20th Anniversary playlist download cards; S.L.A.T.E., just inside the entrance

WWD – MAGIC – Tuesday, Feb. 16: Twilight Wine & Chocolate: wine and chocolate will be served to all booths on show floor

SEMINAR SERIES - See a full list of all seminars at online

10:30 a.m.: What Color Is Your Supply Chain? Sustainability: Green Production = Greenbacks, LVCC N254
A panel discussion sharing sustainability practices and strategies.
Moderator: Rick Horwitch, Bureau Veritas
Panelists: Caterina Conti, Anvil Knitwear; Randy Howard, Patagonia; Leslie Oestreicher, Blu Skye; Randy Rankin, Bureau Veritas

11 a.m.: No Risk Equals No Sales: How to plan, merchandise and brand your business in a global marketplace, Part I (Part II takes place Feb. 17, 2:30 p.m.) LVCC N256
A panel discussion examining various aspects of planning, merchandising and international marketing opportunities.
Moderator: Frances Harder, Fashion Business Inc.
Panelists: Dana Fried, Delphic Consulting Group; Rob Greenspan, CPA; Staci Riordan, Fox Rothschild LLP; David Perry, The DSP Group; Ernesto Mantilla, Betty Bottom

1 p.m.: Gen Mix Consumer Report, LVCC N259
A research study focused on the lives and spending habits of young adults ages 25 to 34.
Speaker: Jana Steadman, MTV Networks Strategic Insights and Research

2 p.m.: The Magical Business of Color, LVCC N261
Laurie Pressman, vice president at Pantone, discusses elements such as sociology, economics, cultural differences, lifestyle shifts and general consumer demands when considering color in design.

2:30 p.m.: Spring 2011 Global Forecast, LVCC N256
A discussion of key global trends in color, pattern and materials that will shape spring 2011.
Speaker: Lilly Berelovich, Fashion Snoops

3 p.m.: What’s Next for Fall 2010 & Forward — Women’s Trend Forecast, LVCC N231-3-5-7
David Wolfe of Doneger Creative Services looks at the forces driving fashion, including lifestyle shifts, consumer profiles, marketing directions and trends in color, fabric and design.

4:30 p.m.: Retail 101: A crash course on opening and running a retail store in today’s market, LVCC N259
Get tips and strategies on buying, merchandising and display, the selling team, sales, operations and more.
Speaker: Mercedes Gonzales, Global Purchasing Companies

Wednesday, Feb. 17

9 a.m.: Keynote: Delivering Happiness, LVCC N254

Tony Hsieh, chief executive officer of Zappos, shares his thoughts on establishing balance among four basic human needs: perceived progress, perceived control, relatedness, and a connection to a larger vision. Limited seating available. Register.

11 a.m.: Turning a Bad Economy into a Profitable Business Opportunity, LVCC N259
How to turn creative ideas into profitable small apparel-related businesses.
Speaker: Frances Hareder, Fashion Business Inc.

1:30 p.m.: Retail Marketing Strategies for the Internet, LVCC N259
Dan Schock, retail industry director of Google, shares case studies on consumer online behavior and media consumption, and strategies to help create marketing plans that maximize use of the Internet.

POOL TRADE SHOW
Las Vegas Convention Center
Our leading art and design-driven fashion trade show for emerging brands.