During S/S 2010, Independent Fashion Bloggers hosted a party after the shows. This year, their holding holding the first Fashion Bloggers Coference. The Independent Fashion Bloggers “Evolving Influence” Conference is February 15, 2010.

I’m impressed on how fashion bloggers are uniting and becoming more united. Bloggers seriously about turning their passions into a career or establishing their expertise are giving mainstream media a run for their money.  In 2010, bloggers and independently published websites will continue to  band together to create powerful, influential coalitions that are cost effective outlets for social media awareness, advertising campaigns and tools for measuring brand sentiment. Carry On!

For a complete panelist listing and to Register for Evolving Influence, visit IFB online. Suggested donation is $20 a person.

Evolving Influence
Date: February 15, 2010
Time: Conference 10:00am-6:00pm • Wine & cheese reception 6:00-7:00pm
Place: Helen Mills Theater, 137-139 West 26th Street (between 6th and 7th Avenues), New York City

Fashion Blog Marketing Workshop
10 a.m. – 11 a.m.

Learn how the pros promote their sites. The experts will guide you through various strategies to build your readership including:

• Branding
• Community building
• Search engine optimization and link building
• Networking

The Business of Blogging
1 p.m. – 2 p.m.

People say, “Do what you love.” Do you love blogging so much that you’re ready to go from hobby to career? In this panel — brought to you by Style Coalition — you’ll get expert advice on the business of blogging from those who’ve made careers in the blogosphere, as well as those who work with bloggers on a daily basis. They’ll cover:

• The future of blog monetization
• Working with companies
• Ads, product endorsements and sponsored posts
• Federal Trade Commission guidelines and their effects on the blogosphere

Navigating Blog Ethics
3 p.m. – 4 p.m.

Is blogging really the “Wild West?” You hear stories of freebies, corporate seeding, unethical bloggers… you’re trying to be good, but what does this all mean? Get the scoop on ethics, lessons learned and how bloggers cope in the ever-changing media landscape.

• Creating original content
• Maintaining editorial integrity in an increasingly corporate space.
• Should journalism’s code of ethics apply to blogging?
• Fact finding, sourcing and crediting
• The ethics behind the Federal Trade Commission ruling… is it necessary?

The Future of Fashion Blogging
5 p.m. – 6 p.m.

Getting past the hype … Many of today’s great fashion bloggers started out with a passion and an obsessive nature. Now, some are them are seated front row and featured in the press. Do the news stories give a distorted view of “overnight” success? What happens tomorrow? Discussion topics include:

• How has blogging changed our lives?
• The blogging hype … is it good for our community? for our blogs?
• Professional vs. personal blogger
• Staying inspired in the long run

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