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Home » Technology

02.17.2010 Fashion Marketing Links Round-Up

Submitted by on 02/17/2010 – 10:49 AM3 Comments | 566 views

Here are a few articles that I’ve read in the past eight weeks that I’ve found informative and enlightening. All things digital are impacting the fashion industry and the ways we market to consumers. Enjoy reading.

  1. Japanese Pump $75 million into U-Stream (The Guardian)
  2. What’s Out: The Fashion Trend (The Wall Street Journal)
  3. Celebrity placement, more voodoo than science (The Wall Street Journal)
  4. Why Fashion Brands Fear Bloggers (Yuli Ziv)
  5. Luxury Retailers and China (Evelyn Rusli)
  6. London Fashion Week’s Digital Runway Schedule
  7. TJ Maxx move upscale may blur lines in high-end retail (Reuters)
  8. Whatever Happened To A Small World (TechCrunch)
  9. The Number of Location Aware Apps Grows; Few Are Cross Platform (Read Write Web)
  10. The Top 100 Luxury Blogs
  11. Foursquare Mulls Revenue Models For Brands (Ad Age)
  12. Search Engine Marketing Yields Wealthy Customers (Luxury Institute)
  13. Four Ways Bloggers Differ From Reports (Convince + Convert)
  14. American Apparel Ads RFID To More Stores (RFID Journal)
  15. The Fight of The Fashion Bloggers (BlackBook Mag)
  16. Sustainable Fashion: What It Really Means To Be Green (Financial Times)
  17. In Paris, The Customer Isn’t Always Right (BBC News)
  18. Going Green’s Unexpected Advantages (Maddock Douglas)
  19. The iPad As A Search Platform (SearchEngineLand)
  20. Forget It Bags, We Want Style Apps (Telegraph)
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