Not All Blogs & Vlogs Are Created Equal

Social Shopping Evolution: Startup Strings.com Takes On E-Commerce Market

It looks like the evolution of social, mobile commerce has begun.  Social startup, Strings, is taking on the e-commerce market by combining social networks and your online shopping habits. Strings is a social tracking and filtering program that aims to curate it’s users social interactions and experiences and convert them to online sales for retailers.
Strings …

The Impact of Bloggers on New York Fashion Week

The impact of bloggers and real-time media has had a profound effect on how designers and media participate in Fashion Week. To better gauge blogger impact and influence on Fashion Week, I started monitoring the online discussions and articles two weeks prior to all the events and continued through the end of the runway shows …

The Creative Process of Fashion Blogging

Building A Brand. Building A Cult Following. Twitter’s Impact. Personal Growth. Evolution Of Print.
Fashion has become a Conversation instead of a Monologue.

On Fashionblogs from Mary Scherpe on Vimeo.
This was a video that was presented at PREMIUM Exhibitions panel on fashion blogs, in which Suzy Menkes, Yvan Rodic (Facehunter), Jennie Tamm (The Coveted) and Julia Knolle …

Consumers with Mobile Intent

Very cool discovery this morning via LuxuryLab:  an interactive chart that uncovers the underlying reasons and motivations for people using their mobile phones. View the Interactive Graph online.

40% of mobile phone owners use their phones to shop.
39% of mobile phone owners comparison shop via their mobile devices.
27% of mobile phone owners use their phone to …

FashionablyMarketing.Me Featured In WWD

During Fashion Week and the Magic Tradeshow, FashionablyMarketing.Me was featured in Women Wear Daily. The article discussed how brands are using social media to redefine the business model that Fashion Week has followed for decades. We were honored to be a part of the article. Thanks to writers Lauren Stephenson and Rachel Strugatz for including …

WWD Magic Tradeshow: Designer Highlights

While I’m sorry I’ve missed some of the amazing events at New York Fashion Week, I must say that the Magic show has been amazing. We’re in the process of sorting through the designers, business insights and interviews we conducted with brands, show producers and retail industry professionals we had grabbed. To kick off our …

02.17.2010 Fashion Marketing Links Round-Up

Here are a few articles that I’ve read in the past eight weeks that I’ve found informative and enlightening. All things digital are impacting the fashion industry and the ways we market to consumers. Enjoy reading.

Japanese Pump $75 million into U-Stream (The Guardian)
What’s Out: The Fashion Trend (The Wall Street Journal)
Celebrity placement, more voodoo than …