Social Shopping Evolution: Startup Strings.com Takes On E-Commerce Market

It looks like the evolution of social, mobile commerce has begun.  Social startup, Strings, is taking on the e-commerce market by combining social networks and your online shopping habits. Strings …

The Impact of Bloggers on New York Fashion Week

The impact of bloggers and real-time media has had a profound effect on how designers and media participate in Fashion Week. To better gauge blogger impact and influence on Fashion …

The Creative Process of Fashion Blogging

Building A Brand. Building A Cult Following. Twitter’s Impact. Personal Growth. Evolution Of Print.
Fashion has become a Conversation instead of a Monologue.

On Fashionblogs from Mary Scherpe on Vimeo.
This was a …

Consumers with Mobile Intent

Very cool discovery this morning via LuxuryLab:  an interactive chart that uncovers the underlying reasons and motivations for people using their mobile phones. View the Interactive Graph online.

40% of mobile …

FashionablyMarketing.Me Featured In WWD

During Fashion Week and the Magic Tradeshow, FashionablyMarketing.Me was featured in Women Wear Daily. The article discussed how brands are using social media to redefine the business model that Fashion …

WWD Magic Tradeshow: Designer Highlights

While I’m sorry I’ve missed some of the amazing events at New York Fashion Week, I must say that the Magic show has been amazing. We’re in the process of …

02.17.2010 Fashion Marketing Links Round-Up

Here are a few articles that I’ve read in the past eight weeks that I’ve found informative and enlightening. All things digital are impacting the fashion industry and the ways …

New Marketing Tool: FindFashionRep.com

Earlier this week I wrote an article for PR Couture on a website that’s been bringing my clients and myself to states of rapture for several months now. This website …

How Businesses Spend Their Social Media Dollars

Ethan Bloch of Flowtown posted this last week. How businesses spend their social media dollars, and where they still have room for growth, couldn’t be any clearer.

Magic Las Vegas + The POOL Tradeshow

This week is exciting. I’m sad to say that I won’t be attending Fashion Week (those of you who are please make sure you attend FashionCampNY and The Evolving Influence …

Is Hollywood Socially Savvy or Clueless?

Last night, I attended Digital LA’s  Actor-Producer Panel. The panel focused on the creation of web series and online content. The panelists discussed striking digital deals (sponsorships), series development and …

Successful Fashion Marketing Strategies: Be Involved With Your Brand

While leaders of successful companies and brands often have very different working styles and personalities, they do have one thing in common:
They involve themselves in every aspect of …