Interview: Bulgari Launches Mobile App For Interactive Campaign
07/28/2010 – 4:38 pm | Comments

For the debut of the latest collection of B.zero1 jewels, Bulgari launched an interactive web campaign in May dedicated to the bestselling collection.
The heart of the digital campaign consists of an experiential website built around …

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Home » Social Media

Interview with Macala Wright Lee: Social Media’s Use In Marketing Fashion Brands Internationally

Submitted by Macala Wright on 01/06/2010 – 8:11 pmComments

To jump start 2010, Sportswear International Magazine has published a five page article on Social Media Marketing; the in-depth marketing article features a two-page interview with FashionablyMarketing.Me’s CEO, Macala Wright Lee.

In her interview, Macala discusses how brands are can use Twitter, Facebook and other social marketing sites and tools to listen to consumer sentiment, identify new markets to expand their product lines and generate sales.

Unfortunately, Sportswear International is only available in print.  We’ll post highlights of the interview soon, until then, please order a copy. The issue is amazing!

Marketing Interview - Sportswear International

Marketing Interview - Sportswear International

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  • Steph Lee
    You rock baby!
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