To jump start 2010, Sportswear International Magazine has published a five page article on Social Media Marketing; the in-depth marketing article features a two-page interview with FashionablyMarketing.Me‘s CEO, Macala Wright Lee.

In her interview, Macala discusses how brands are can use Twitter, Facebook and other social marketing sites and tools to listen to consumer sentiment, identify new markets to expand their product lines and generate sales.

Unfortunately, Sportswear International is only available in print.  We’ll post highlights of the interview soon, until then, please order a copy. The issue is amazing!

Marketing Interview - Sportswear International