Interview: Bulgari Launches Mobile App For Interactive Campaign
07/28/2010 – 4:38 pm | Comments

For the debut of the latest collection of B.zero1 jewels, Bulgari launched an interactive web campaign in May dedicated to the bestselling collection.
The heart of the digital campaign consists of an experiential website built around …

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Home » Archive by Month

Article Archive for January 2010

The Secret To Launching A Successful Fashion Line
01/31/2010 – 5:10 am | Comments

On February 3rd, 2010, Ralinda Harvey will host “The Secret To Launching A Successful Fashion Line.” The class will be held from 7:00pm to 9:00pm in downtown Los Angeles.

About The Class
Learn the steps to get …

Style Bloggers Ask Agencies To “Keep Marketing Simple”
01/27/2010 – 9:45 am | Comments
Style Bloggers Ask Agencies To “Keep Marketing Simple”

Six weeks ago, UK style blogger Michelle posted her tale of footwear brand’s, Simple, marketing initiatives. Michelle and Marie thought they’d be getting a product for review for their blog, Kingdom of Style, but apparently, …

Industry Interview: Shopify.com
01/24/2010 – 3:55 pm | Comments
Industry Interview: Shopify.com

Recently, we had the chance to design one of our client’s site with Shopify. We were impressed with it’s ease of use, design capabilities and inventory control system for small retailers. Most often, when designers …

The Sexiest + Raciest Branded Contests Online
01/21/2010 – 9:34 am | Comments
The Sexiest + Raciest Branded Contests Online

Tactical Corsets
This morning was an eye opening for me. I never imagined my best friend would be featured in a New York Times, article on Military Style wearing a  “Tactical Corset“.  But this morning, she …

Should Fashion Brands Hire Agencies For Social Media Marketing?
01/18/2010 – 2:56 am | Comments
Should Fashion Brands Hire Agencies For Social Media Marketing?

In an interview last week, Director of Online Marketing for Urban Outfitters, Teresa Lee, stated that fashion brands and retailers shouldn’t hire outside agencies for social media marketing. Lee feels that brands should and can …

You Could Win A Trip To Hollywood – For Cupcakes!
01/12/2010 – 7:48 pm | Comments
You Could Win A Trip To Hollywood – For Cupcakes!

I’ve always wanted to be able to utter the phrase, “You Could Win A Trip To Hollywood” and now I can!
Sprinkles Cupcakes, the Haute Cupcakery that made Red Velvet famous, is giving away a weekend …

Q & A with Los Angeles Brand Merritt Charles
01/10/2010 – 5:42 pm | Comments
Q & A with Los Angeles Brand Merritt Charles

Every month,  PR Couture holds a fashion marketing question and answer session for emerging fashion brands.
For January, Show Me The Pretty featured Los Angeles fashion brand Merrit Charles.
Merrit Charles’s founder, Lacey Horning, asked fashion PR …

Interview with Macala Wright Lee: Social Media’s Use In Marketing Fashion Brands Internationally
01/06/2010 – 8:11 pm | Comments
Interview with Macala Wright Lee: Social Media’s Use In Marketing Fashion Brands Internationally

To jump start 2010, Sportswear International Magazine has published a five page article on Social Media Marketing; the in-depth marketing article features a two-page interview with FashionablyMarketing.Me’s CEO, Macala Wright Lee.
In her interview, Macala discusses …

YouTube: Video Marketing For Fashion Brands + Retailers
01/04/2010 – 5:59 pm | Comments
YouTube: Video Marketing For Fashion Brands + Retailers

2009 was an amazing year for fashion brands and retailers, not only in terms of their embracing of social media, but also in terms of how they’re getting creative and dynamic with their content. 2010 …