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The Secret To Launching A Successful Fashion Line

On February 3rd, 2010, Ralinda Harvey will host “The Secret To Launching A Successful Fashion Line.” The class will be held from 7:00pm to 9:00pm in downtown Los Angeles.

About The Class
Learn the steps to get that fashion line you’ve been dreaming about out of your head and onto the shelves of your favorite stores!
Ralinda Harvey …

Style Bloggers Ask Agencies To “Keep Marketing Simple”

Six weeks ago, UK style blogger Michelle posted her tale of footwear brand’s, Simple, marketing initiatives. Michelle and Marie thought they’d be getting a product for review for their blog, Kingdom of Style, but apparently, the company’s goals for their marketing initiatives weren’t that simple.
An International Shoe Scavenger Hunt – Kingdom of Style Account of …

Industry Interview: Shopify.com

Recently, we had the chance to design one of our client’s site with Shopify. We were impressed with it’s ease of use, design capabilities and inventory control system for small retailers. Most often, when designers or retailers that launch their lines or open retail locations, they spend an average of $10-15,000 for a well-designed, SEO …

The Sexiest + Raciest Branded Contests Online

Tactical Corsets
This morning was an eye opening for me. I never imagined my best friend would be featured in a New York Times, article on Military Style wearing a  “Tactical Corset“.  But this morning, she was. Delving further into this what a Tactical Corset actually was, I discovered a new form of branded contest; one …

Should Fashion Brands Hire Agencies For Social Media Marketing?

In an interview last week, Director of Online Marketing for Urban Outfitters, Teresa Lee, stated that fashion brands and retailers shouldn’t hire outside agencies for social media marketing. Lee feels that brands should and can “figure out” social media “on their own.”
Lee goes on to show how Urban Outfitters has explored and cultivated the social …

You Could Win A Trip To Hollywood – For Cupcakes!

I’ve always wanted to be able to utter the phrase, “You Could Win A Trip To Hollywood” and now I can!
Sprinkles Cupcakes, the Haute Cupcakery that made Red Velvet famous, is giving away a weekend getaway to sunny, Southern California for you and your best friend.
The Goal: To enjoy cupcakes, a little bit of shopping …

Q & A with Los Angeles Brand Merritt Charles

Every month,  PR Couture holds a fashion marketing question and answer session for emerging fashion brands.
For January, Show Me The Pretty featured Los Angeles fashion brand Merrit Charles.
Merrit Charles’s founder, Lacey Horning, asked fashion PR and marketing professionals her top five questions for successfully growing and expanding her brand.
Here are Merrit Charles’s questions and our …