Jimmy Choo CEO, Tamara Mellon, On Empowering Women
03/10/2010 – 1:38 am | Comments

Yesterday, Laurie Brucker and I attended the Jimmy Choo 24:7 Nordstrom In-Store event at The Grove in LA. Choo unveiled Choo 24/7, a capsule collection of best-selling styles that have been updated with new lasts, …

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Home » DIY Marketing

What It Takes To Go Pro – Becoming A Fashion Marketing Professional

Submitted by Macala Wright on 12/09/2009 – 10:08 amComments
Photo: Adriana Curoco Stylist: Kirsten Turner

Photo: Adriana Curico | Stylist: Kirsten Turner

Per my usual pattern this morning, I sip Lavazza espresso and stumble through hundreds of articles in my inbox. I stopped when I came to PR Couture’s post on Going Solo: A Guide to Working Freelance in Fashion PR.

In classic fashionable style, Crosby Noricks successfully outlines the pros and cons of starting your own business and what to realistically expect when owning your own Fashion business.

She also offers resources and much needed life lines for support and business advice.

Crosby writes:

“As a fashion professional, you typically have three options when it comes to working in the industry. You can work on multiple client accounts for a fashion PR agency (either your own or for someone else), in-house for a single brand, or work as a freelance fashion PR practitioner, also known as being an independent contractor. This article is about what to do once you have made the decision to go out on your own.”

If you’re thinking of venturing off on your own or entering a partnership this year, read this article along with our 15 best fashion marketing articles of 2009 to decide if being a fashionpenuer is for you.

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