I’ve used the holiday season to catch up on my reading, plan posts for 2010 and start testing theories and strategies for our clients.
One topic that has particularly held my attention was how retailers and …

On Monday I published 5 Ways Social Media Has Changed Fashion on Mashable.com. Here is a more in-depth article, complete with strategies and ideas for 2010.
Adopting Social Media
It’s safe to say that the fashion industry …

For an end of the year recap, I had the honor and of writing an overview for Mashable on how social media has impacted fashion brands in 2009.
The article discusses how user generated content, engaging …

I can’t believe it’s December! It’s the first year I still have Christmas shopping to do for family and friends.
While retailers are waiting to see how their sales with fare in 2009, the industry is …

One of the best books I’ve read this year was Gary Vaynerchuk’s “Crush It! Why NOW Is the Time to Cash In on Your Passion”.
In his book, Vaynerchuk says that the adoption of social media …

Per my usual pattern this morning, I sip Lavazza espresso and stumble through hundreds of articles in my inbox. I stopped when I came to PR Couture’s post on Going Solo: A Guide to Working …

Can you believe it? We’re one year old today!
As the end of 2009 draws near, we’re recapping our best posts of 2009.
Our Best Articles of 2009
1.  Marketing Isn’t A Drive By Shooting
2. Facebook Marketing For …

We entered the industry with one goal:
TO MOVE IT FORWARD.
A few months ago, we wrote an article on how agencies serving the fashion and beauty industries needed to become change agents in order to …

Our new SEO director, Rob Poitras & I were discussing the pros and cons (mostly cons) of link buying  and link brokerage. We’re pretty risk adverse to any search strategy that would potentially harm the …