RT @why_this_way: Global Online Advertising Spending #Digital #Marketing http://t.co/C7jBZlNQ
Article Archive for December 2009
Before Brands Dive Into Social Waters, They Need To Establish ROI
I’ve used the holiday season to catch up on my reading, plan posts for 2010 and start testing theories and strategies for our clients.
One topic that has particularly held my attention was how retailers and fashion brands can establish metrics and ROI for social media marketing. Establishing ROI isn’t a simple question with a simple …
Social Marketing + Fashion: What’s Next In 2010?
On Monday I published 5 Ways Social Media Has Changed Fashion on Mashable.com. Here is a more in-depth article, complete with strategies and ideas for 2010.
Adopting Social Media
It’s safe to say that the fashion industry has adopted social media as a marketing platform to reach their customers online, reignite brand passion and customer loyalty.
Fashion brands …
Five Ways Social Media Changed Fashion in 2009
For an end of the year recap, I had the honor and of writing an overview for Mashable on how social media has impacted fashion brands in 2009.
The article discusses how user generated content, engaging in communities and style bloggers are starting to reshape the way the industry communicates with consumers.
It also touches on how …
12.15.2009 Fashion Marketing Links
I can’t believe it’s December! It’s the first year I still have Christmas shopping to do for family and friends.
While retailers are waiting to see how their sales with fare in 2009, the industry is rapidly changing. Here are the best links from around the web for the month of December thus far.
See you in …
How Online Merchants Can Use Social Media To Grow Their Business
One of the best books I’ve read this year was Gary Vaynerchuk’s “Crush It! Why NOW Is the Time to Cash In on Your Passion”.
In his book, Vaynerchuk says that the adoption of social media has caused the securities that once protected most exclusive industries – entertainment, retail, lifestyle – to come tumbling down.
The gatekeepers …
The Best of FMM: Our Top Posts Of 2009
Can you believe it? We’re one year old today!
As the end of 2009 draws near, we’re recapping our best posts of 2009.
Our Best Articles of 2009
1. Marketing Isn’t A Drive By Shooting
2. Facebook Marketing For Fashion Brands
3. Advanced Facebook Marketing For Fashion Brands
4. Developing Fashion Line Profitability
5. As Luxury Brands Expand To China, Have They …
A Change Agent Philosophy Encourages Positive Growth
We entered the industry with one goal:
TO MOVE IT FORWARD.
A few months ago, we wrote an article on how agencies serving the fashion and beauty industries needed to become change agents in order to survive in a digital era.
During 2009, everyone at FMM put that theory into practice and it flourished.
Going forward, we’re joined …