Social Media

strategies, tactics and tools to needed for effective online and offline marketing campaigns.

Commerce

developments & case studies on social, mobile, e-commerce and Facebook commerce.

Mobile

mobile applications, location-based marketing & geo-social networks

Technology

The latest in technology; start-ups, solutions and design innovation.

Luxury

digital innovation’s impact on marketing luxury lifestyle to the affluent online.

Home » Archive by Month

Article Archive for December 2009

Before Brands Dive Into Social Waters, They Need To Establish ROI

12/29/2009 – 12:07 PM | 2 Comments | 666 views
Before Brands Dive Into Social Waters, They Need To Establish ROI

I’ve used the holiday season to catch up on my reading, plan posts for 2010 and start testing theories and strategies for our clients.
One topic that has particularly held my …

Social Marketing + Fashion: What’s Next In 2010?

12/26/2009 – 2:02 PM | 7 Comments | 2,631 views
Social Marketing + Fashion: What’s Next In 2010?

On Monday I published 5 Ways Social Media Has Changed Fashion on Mashable.com. Here is a more in-depth article, complete with strategies and ideas for 2010.
Adopting Social Media
It’s safe to …

Five Ways Social Media Changed Fashion in 2009

12/21/2009 – 6:22 PM | 592 views

For an end of the year recap, I had the honor and of writing an overview for Mashable on how social media has impacted fashion brands in 2009.
The article discusses …

12.15.2009 Fashion Marketing Links

12/16/2009 – 10:16 AM | 3 Comments | 810 views

I can’t believe it’s December! It’s the first year I still have Christmas shopping to do for family and friends.
While retailers are waiting to see how their sales with fare …

How Online Merchants Can Use Social Media To Grow Their Business

12/11/2009 – 6:02 AM | 867 views
How Online Merchants Can Use Social Media To Grow Their Business

One of the best books I’ve read this year was Gary Vaynerchuk’s “Crush It! Why NOW Is the Time to Cash In on Your Passion”.
In his book, Vaynerchuk says that …

The Best of FMM: Our Top Posts Of 2009

12/07/2009 – 2:47 PM | 3 Comments | 1,967 views
The Best of FMM: Our Top Posts Of 2009

Can you believe it? We’re one year old today!
As the end of 2009 draws near, we’re recapping our best posts of 2009.
Our Best Articles of 2009
1.  Marketing Isn’t A Drive …

A Change Agent Philosophy Encourages Positive Growth

12/03/2009 – 12:06 PM | 3 Comments | 1,090 views
A Change Agent Philosophy Encourages Positive Growth

We entered the industry with one goal:
TO MOVE IT FORWARD.
A few months ago, we wrote an article on how agencies serving the fashion and beauty industries needed to become …