Social Media

strategies, tactics and tools to needed for effective online and offline marketing campaigns.

Commerce

developments & case studies on social, mobile, e-commerce and Facebook commerce.

Mobile

mobile applications, location-based marketing & geo-social networks

Technology

The latest in technology; start-ups, solutions and design innovation.

Luxury

digital innovation’s impact on marketing luxury lifestyle to the affluent online.

Home » Los Angeles

Sustainability and Creative Support Main Themes of “Rock Fashion Week”

Submitted by on 11/18/2009 – 5:22 AM3 Comments | 492 views

To kick off Rock Fashion Week in Los Angeles, Gen Art partnered with Plastics Make it Possible for the Fresh Faces in Fashion LA show

What made this show unique was its focus on sustainability and the mentorship of fashion designers who were involved.

Plastics Make it Possible, a program sponsored by America’s plastic makers through the American Chemistry Council, in partnership with Gen Art, the City of Los Angeles, the Renaissance Hotel and Sephora, covered the all production costs associated with the show for the five emerging womenswear and menswear designers and four accessories designers who participated.

Runway shows are expensive and designers can spend their entire budgets for one year on just one show. What better way to foster creativity and help emerging designers position themselves in the a crowded marketplace then by removing an enormous barrier?

The show also focused on sustainability, showcasing how plastics and recycled plastics are helping to shape the future of fashion and design. The accessories showcase had men’s and women’s accessories cleverly laid out in artistic installations that highlighted the creative use of plastic in fashion and the futuristic ways in which up-and-coming designers can apply these materials to today’s trends.

Did you know that skinny jeans wouldn’t have their stretch without plastic fabrics?

The show created a unique experience not only for show attendees, but for its participants. I’m looking forward to discovering what next year holds.

3 Comments »

Leave a comment!

Add your comment below, or trackback from your own site. You can also subscribe to these comments via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.