Simple Luxury Marketing + $2,000 Worth of La Perla Lingerie
One of our favorite luxury lingerie makers is giving away $2,000 worth of their most beautiful dainties. All you have to do is enter your email address and name and voila! You’re in!
Enjoy a bit of decadence. We hope you win! The contest runs until November 8th, 2009.
La Perla Luxury Lingerie Giveaway
La Perla’s Chic Marketing Tactics
Not all contests, promotions and giveaways have to have heavy social media components to them. A few well-placed banners on targeted sites (as La Perla did when placing ads on Fashionista.com) can drive incredible amounts of website traffic, especially if consumers have an incentive to go to the website. In this case, the incentive is $2,000 worth of beautiful lingerie.
Fashionista.com - La Perla Lingerie
The banner ad was eye catching and engaging without overpowering the layout of the website. It caught my attention with a very simple message.
I clicked through; the banner took me to the homepage, and the contest call to action was placed in the lower right-hand corner. When I clicked, I was asked for my first and last name, email address and phone number. I hit submit, and I was finished.
The next screen prompted me to send the contest to three other friends, if I so chose to. Of course I did. The number was the perfect amount. I know my three best friends’ emails by heart, and I know they all love lingerie.
After I completed the third step, I received a thank you email to my inbox, along with a 10% off my purchase valid through Christmas.
The entire process took four minutes. Talk about simple and easy!
Not all contests have to have complicated steps, five-mile long legal disclaimers and entry rules. La Perla’s giveaway is the perfect example of a low barrier, online engagement strategy that increases brand awareness and builds a potential customer list full of fresh names to market to.
La Perla’s contest lets their product speak for itself. It’s beautiful – there’s no need to scream a message that overwhelms the beauty. The simplicity is going to definitely encourage Tweets, Facebook mentions and viral word-of-mouth. And isn’t that what social marketing is all about?
To have made this a social masterpiece, La Perla would have been wise to use its Facebook Group to promote the giveaway.
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