Jimmy Choo CEO, Tamara Mellon, On Empowering Women
03/10/2010 – 1:38 am | Comments

Yesterday, Laurie Brucker and I attended the Jimmy Choo 24:7 Nordstrom In-Store event at The Grove in LA. Choo unveiled Choo 24/7, a capsule collection of best-selling styles that have been updated with new lasts, …

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Home » Twitter

Twitter Metrics, Engagement and ROI for Retailers

Submitted by Macala Wright on 11/06/2009 – 7:05 amComments

Last week, Crosby Noricks (PRCouture.com), Maria Ogneva and I presented a panel at the 140Conf in Los Angeles called “Retailers and Customer Engagement Through Twitter.”

The panel addressed issues about how retail brands can create authentic engagement with customers. The panelists offered insights on how to establish metrics that could define the ROI on social media marketing initiatives. Here are a few snippets, and there are more to come.

#1: The Full Recap: Retailers & Twitter

#2: Three Steps To Create Authentic Engagement

#3: How To Measure Twitter’s Effectiveness and Establish Metrics To Measure ROI

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