Last week, Crosby Noricks (PRCouture.com), Maria Ogneva and I presented a panel at the 140Conf in Los Angeles called “Retailers and Customer Engagement Through Twitter.”

The panel addressed issues about how retail brands can create authentic engagement with customers. The panelists offered insights on how to establish metrics that could define the ROI on social media marketing initiatives. Here are a few snippets, and there are more to come.

#1: The Full Recap: Retailers & Twitter

#2: Three Steps To Create Authentic Engagement

#3: How To Measure Twitter’s Effectiveness and Establish Metrics To Measure ROI

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