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Article Archive for November 2009
Opinion Piece: Anna Wintour Hires Obama Social Team For Vogue Strategy
Just as you think the fashion industry is adapting to technology, something happens that leaves you scratching you head, thinking “HUH?”
Last May, Anna Wintour promised that Vogue Magazine, would “own the online space more in the next year.” Apparently, this is what she meant:
Vogue confirms that Blue State Digital, the progressive online consultancy firm that famously …
Los Angeles Apparel Industry Set for Growth
The third edition of Otis College of Art and Design’s report on Los Angeles’s creative economy finds that the industry, excluding manufacturing segments, is expected to grow by an estimated 4,000 jobs, or 1.6%, by 2013.
The Good News
Despite the downturn economy, the report estimates the creative economy in fact grew in 2008 and was valued …
As Luxury Brands Expand To China, Have They Laid Out A Mobile Strategy?
As the luster of luxury goods fades in Japan, luxury brands are expanding their presence and retail locations in China and other parts of Asia. It seems China will be the luxury industry’s shining beacon of hope.
China’s 6 billion euro ($8 billion) luxury market accounts for just 3 percent of global sales; China (along with …
Do Online Giveaways and Discounts Dilute Your Brand?
The hot topic of the month amongst online fashion marketers revolves around the value of online giveaways and contests. We have been discussing whether or not product giveaways still hold the same value that they had a year, or even a year and a half, ago.
The Consensus: They don’t hold the same value and yes, …
Luxury Online: Style, Strategies, Systems
Uché Okonkwo, author of Luxury Fashion Branding: Trends, Tactics, Techniques has recently written a new book about luxury brands and their adoption of online marketing. Okonkwo’s book, Luxury Online, examines luxury’s love-hate relationship with the Internet and explains how to make the most of the social web and the art of selling the dream online.
“Brands …
Hermes Returns To Its Equestrian Roots
Some women say the happiest moments of their lives are when they get married or when their children are born. Well, not for this woman.
As I write this, my wife is glaring at me, but I have to say that the happiest moments of my life happened the day I founded FMM and just …
Can Luxury Retailers Connect With Customers Through Twitter?
Can luxury retailers create a real-time connection with customers that fuels online and in-store sales? We think it is completely doable.
December’s O Magazine article, Paging Dr. Twitter, discussed how medical centers are using Twitter to stay in touch with patients by alerting patients to possible medicine interactions, sending H1N1 updates and scheduling appointments. Brain surgeons …