American Apparel’s Marketing Successes with Fashion Communities
03/19/2010 – 11:44 am | Comments

For the past three years, I’ve been intrigued with American Apparel’s diverse use of social media marketing to build relationships with their customers, increase brand exposure and convert their social marketing efforts into meaningful revenue.
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Home » Los Angeles

Los Angeles Apparel Industry Set for Growth

Submitted by Macala Wright on 11/17/2009 – 5:27 amComments

The third edition of Otis College of Art and Design’s report on Los Angeles’s creative economy finds that the industry, excluding manufacturing segments, is expected to grow by an estimated 4,000 jobs, or 1.6%, by 2013.

The Good News

Despite the downturn economy, the report estimates the creative economy in fact grew in 2008 and was valued at nearly $100bn in 2007. The new report estimates the county’s creative economy reached $121bn in 2008.

Fashion, which includes apparel and textile manufacturers, wholesale apparel and jewelry marts, and cosmetics, footwear and handbag producers, again was among the big players in the report.

In 2008, the LA fashion industry accounted for 30.5% of the creative economy’s total $121bn in revenues. During that same year, 6,872 fashion businesses in Los Angeles County employed 98,000 direct employees and drew $36.3bn in direct sales. Wholesale apparel sales, meanwhile, accounted for $16.4bn of that figure; apparel manufacturing $5.8bn.

The Bad News

According to Nancy D. Sidhu, vice president and chief economist of the Kyser Center for Economic Research at the LAEDC, the fashion industry would continue to see its employment figures shrink as more manufacturing jobs are pushed offshore.

Los Angeles County’s manufacturing sectors stands to lose 11,800 jobs in 2013 and approximately 11.7% of industry jobs over the next five years; dragging employment figures down by 2.3% from 2008.

The full 2009 “Report on the Creative Economy of the Los Angeles Region” is available online at Otis College of Design.

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