Hermes Equestrian Ad Campaign

Some women say the happiest moments of their lives are when they get married or when their children are born. Well, not for this woman.

As I write this, my wife is glaring at me, but I have to say that the happiest moments of my life happened the day I founded FMM and just yesterday, when I became the West Coast Editor for our client, LadyLux.com.

Here’s my first article. You can also read it on the LadyLux website – it looks even better:

As a long standing equine lover, I was delighted Hermès International announced it would once again embrace its equestrian heritage and align its brand with equestrian games and sports.

Hermès, a brand that holds a solid foundation in equestrian chic style, is returning to its equestrian roots with a horse competition at the Grand Palais. The competition, Saut Hermès, will take place on April 3-4, 2010 and celebrates the sporting, artistic and cultural aspects of the equestrian world.

According to the Grand Palais, the first show was held in 1901. The competitions, held each spring, subsequently became annual highlights for the equestrian community, and professionals and amateurs alike came to admire harnessed teams, thoroughbreds, and riders’ skills. The event drew all of the fashionable youth of Paris together and explains why the name “paddock” is still used for the vast area facing the Great Staircase.

With the growing popularity of the motor car, horse shows fell out of favor, but the Grand Palais is about to turn the clock back and stage equestrian sports for the first time since 1957.

“The two-day event promises to be outstanding”, say show officials, “with five-star international show jumping competition and exciting equestrian demonstrations and parades in the Nave”.

Hermès has become involved with Galop Hermès, a horse race held every summer in Deauville, as well as with the international dressage competition Equita’Lyon, held in Lyon.

Hope to see you in France!

Macala

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