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140Conf: Luxury Brands and Twitter
Submitted by Macala Wright on 11/05/2009 – 7:13 AMOne Comment | 1,405 views
Last week, Elizabeth Wahler of LadyLux.com, Brad Pivar and Macala Wright spoke at the 140Conf regarding how luxury consumers use social media and how luxury brands use or can use Twitter.
According to the Luxury Institute:
- In 2008, 33% of luxury brands had e-commerce sites.
- In 2009, 66% percent had e-commerce sites.
- Luxury consumers are individuals who make $419,000+ per year.
- 48% of them are on Facebook, and 14% of them are on Twitter.
Many of you asked for the videos from the panels during the 140Conf. Please note: these are the rough cuts of the videos. The final versions of the panel videos will be ready in a few weeks.
Brad Pivar discusses Bentley Motors and the Continental GT launch, and Elizabeth Wahler discusses Neiman Marcus and moving luxury publishing into the digital space.
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[...] Here is the original post: Luxury Brands and Retailers Marketing Through Twitter «FMM [...]
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[...] 1. Digital marketing conference in LA highlights the importance of social media to luxury brands – This article summarises findings from the 140 conference in LA, which highlight that luxury brands do have a place within social media. [...]
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[...] Wahler, Brad Pivar and I discussed another example that supports this theory during our Luxury Marketing panel two weeks ago at the 140Conf in Los Angeles. During the session, Elizabeth outlined how [...]
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[...] recently spoke about luxury marketers using social media; during our seminar, we discussed how 48% of wealthy consumers are on [...]
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