Advanced Facebook Marketing Strategies For Fashion Brands and Retailers

Now that I’ve discussed the basics of Facebook marketing for fashion brands, it’s time to actually delve into creating effective campaigns that increase web traffic, make your customer base grow …

Facebook Marketing For Fashion Brands And Retailers

The fashion industry’s largest, most disruptive trend this year has been the adoption of social media. In the hopes of reviving sales, generating larger customer bases and finding more cost …

Bringing Home Beauty: Holiday Horse In Need

Today was one of those days that make you grateful the life you have during the holiday season. I received an email from my dear friend Tricia Meeter (a former …

Hermes Will Not Give Way To “Masstige”

Amidst the current economic crisis, Hermès has stood out as a brand that managing the financial crisis quite well. Hermès isn’t tailoring its business strategy or prices to reflect the …

Fashion Marketing & PR Links From Around The Web

I love lists, and lately, there have been some amazing articles published. Enjoy the links and reads!

10 Things Fashion Can Teach Us About Marketing
Sustainability and Creative Support Two Themes of …

Fashion Industry Website,TheLookbook.com, Launches Beauty Directory

What PR company handles Laura Mercier cosmetics?
Need to find an organic lip product for a story or shoot?
Want product placement for a gift bag?
What dress was Rose …

Sustainability and Creative Support Main Themes of “Rock Fashion Week”

To kick off Rock Fashion Week in Los Angeles, Gen Art partnered with Plastics Make it Possible for the Fresh Faces in Fashion LA show
What made this show unique was …

Opinion Piece: Anna Wintour Hires Obama Social Team For Vogue Strategy

Just as you think the fashion industry is adapting to technology, something happens that leaves you scratching you head, thinking “HUH?”
Last May, Anna Wintour promised that Vogue Magazine, would “own the …

Los Angeles Apparel Industry Set for Growth

The third edition of Otis College of Art and Design’s report on Los Angeles’s creative economy finds that the industry, excluding manufacturing segments, is expected to grow by an estimated …

As Luxury Brands Expand To China, Have They Laid Out A Mobile Strategy?

As the luster of luxury goods fades in Japan, luxury brands are expanding their presence and retail locations in China and other parts of Asia.  It seems China will be …

Do Online Giveaways and Discounts Dilute Your Brand?

The hot topic of the month amongst online fashion marketers revolves around the value of online giveaways and contests. We have been discussing whether or not product giveaways still hold …

Luxury Online: Style, Strategies, Systems

Uché Okonkwo, author of Luxury Fashion Branding: Trends, Tactics, Techniques has recently written a new book about luxury brands and their adoption of online marketing. Okonkwo’s book, Luxury Online, examines …