Not All Blogs & Vlogs Are Created Equal

Advanced Facebook Marketing Strategies For Fashion Brands and Retailers

Now that I’ve discussed the basics of Facebook marketing for fashion brands, it’s time to actually delve into creating effective campaigns that increase web traffic, make your customer base grow and generate revenue.
In his article, Five Ways To Optimize Your Facebook Marketing, Daniel Flamberg says, “Very few brands can or will report measurable results …

Facebook Marketing For Fashion Brands And Retailers

The fashion industry’s largest, most disruptive trend this year has been the adoption of social media. In the hopes of reviving sales, generating larger customer bases and finding more cost effective marketing outlets, fashion brands, designers and retailers have flocked to Twitter, Facebook and YouTube as the social media tools of choice. From small, independent …

Bringing Home Beauty: Holiday Horse In Need

Today was one of those days that make you grateful the life you have during the holiday season. I received an email from my dear friend Tricia Meeter (a former Estee Lauder executive turned fashion photographer and horse rescuer) regarding the latest addition to her family – a beautiful ex-racehorse named General Celmar.
How Tricia Met …

Hermes Will Not Give Way To “Masstige”

Amidst the current economic crisis, Hermès has stood out as a brand that managing the financial crisis quite well. Hermès isn’t tailoring its business strategy or prices to reflect the changing times; the luxury brand (originally a saddle-maker) it’s staying true to it’s heritage, preserving it’s prestige and integrity by adopting a model of scarcity.
“Hermès …

Fashion Marketing & PR Links From Around The Web

I love lists, and lately, there have been some amazing articles published. Enjoy the links and reads!

10 Things Fashion Can Teach Us About Marketing
Sustainability and Creative Support Two Themes of Gen Art LA Rock Week
Gilt Group: America’s Hottest Brand Case Study
WWD CEO Retail/Apparel Summit Summary
PR & Ad Agencies Slow To Harness Social Media
WOMMA looks at …

Fashion Industry Website,TheLookbook.com, Launches Beauty Directory

What PR company handles Laura Mercier cosmetics?
Need to find an organic lip product for a story or shoot?
Want product placement for a gift bag?
What dress was Rose McGowan wearing at the red carpet event?
Want to know who does Kim Kardashian’s hair & makeup?
Who are LA’s most up and coming stylists and photographers?

TheLookbook, …

Sustainability and Creative Support Main Themes of “Rock Fashion Week”

To kick off Rock Fashion Week in Los Angeles, Gen Art partnered with Plastics Make it Possible for the Fresh Faces in Fashion LA show
What made this show unique was its focus on sustainability and the mentorship of fashion designers who were involved.
Plastics Make it Possible, a program sponsored by America’s plastic makers through the …