Jimmy Choo CEO, Tamara Mellon, On Empowering Women
03/10/2010 – 1:38 am | Comments

Yesterday, Laurie Brucker and I attended the Jimmy Choo 24:7 Nordstrom In-Store event at The Grove in LA. Choo unveiled Choo 24/7, a capsule collection of best-selling styles that have been updated with new lasts, …

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Home » Social Media

Socialnomics: How Social Media Transforms Fashion

Submitted by Macala Wright on 10/07/2009 – 12:53 pmComments

Fashion industry professionals are adopting social media and digital marketing just as fast as fashionably possible, but many brands, retailers, designers and executives still have questions. Eric Qualman has produced an amazing video overview to his book, Socialnomics: How Social Media Transforms The Way We Live And Do Business. Socialnomics is a must read for anyone trying to get a grasp on the 10,000 foot view of social media and social media marketing. The video sums up social media for fashion, simply, we must engage. Enjoy.

Popularity: 15% [?]

  • Thanks for the kind words about my video and book! Keep up the great work.

    Erik Qualman
  • Thanks Eric! We <3 the book.
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