Fashion industry professionals are adopting social media and digital marketing just as fast as fashionably possible, but many brands, retailers, designers and executives still have questions. Eric Qualman has produced an amazing video overview to his book, Socialnomics: How Social Media Transforms The Way We Live And Do Business. Socialnomics is a must read for anyone trying to get a grasp on the 10,000 foot view of social media and social media marketing. The video sums up social media for fashion, simply, we must engage. Enjoy.

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