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Article Archive for October 2009
Should Luxury Brands Build Their Own Social Networks?
Luxury Brands and their adoption of social media is the topic du jour. The conversations are noisy, speculative and highly theoretical. Every self-proclaimed social media expert seems to have the answer, but their strategies have massive disconnects. Why? Because they’re not working in luxury.
Thankfully, as the fashion industry adopts new methods of marketing online, seasoned …
The Social Side of Estee Lauder
Earlier this week, AdAge featured a story on Estee Lauder’s social media outreach. Estee Lauder used social media to make an ingenious connection to current, new and could be/would be customers by offering free makeovers and photo shoots at its department-store cosmetics counters coast-to-coast. The event produced shots that women could use for their online …
Los Angeles in 140 Characters
The 140Conf is coming to Los Angeles, October 27th & 28th, 2009. The amazing brains behind the conference, Jeff Pulver, has put together a conference line up worthy of a Hollywood award (maybe we’ll give him one as the conference is being held at the Kodak Theater).
Latest News: General Admission seats above the first floor …
Designers: Did You Know That Plastic Could Make Your Collection Possible?
Calling all Innovative Fashion Designers…the Plastics Make it Possible design competition began October 29th. Submissions will be accepted starting on October 29, 2009. Deadline for entry is December 1, 2009. Users will be able to vote on their favorite designs from October 29 to December 15, 2009. Winner will be announced on or around December …
From The Indie Fashion Blogger World
Fashion Roller Coaster
Edited by Jennine
Wow… we’ve got an interesting bunch this week… word from fashion weeks has put us on a roller coaster from the creepy toenails on Shoe Daydreams to the stunning Alexander McQueen on ferOHHHsh, a much needed shopping bill of rights on dramatis personae and Bay Area Style File wonders why cigarette …
Eco Style & Trends: Discoveries in D.C.
Tickle Me Tuesdays are back! This time, we’re covering the amazing fashion designers, beauty products, and eco-conscious food companies we discovered at Green Festival DC this weekend. We know how hard it is to break into and establish a niche in eco fashion, beauty or food, the competition is stiff. So we’ve cut through the …
To Stream or Not To Stream
How designers, events and brands are leveraging real time benefits of social media, streaming video and community-wide involvement.