I woke up to an interesting email in my box from my dear friend, Elizabeth Wahler, this morning introducing me to Cmp.ly.  For those of you that weren’t aware, The Federal Trade Commission (FTC) recently issued revised guides concerning the use of endorsements and testimonials in advertising to include blog posts, word of mouth campaigns and even twitter messages that take effect on December 1, 2009.

CMP.ly  is a service that proposes that it’s series of simple disclosures become the standard for adhering to the FTC’s revised guidelines. CMP.ly disclosures follow a standard naming convention that is easy for readers to understand and can be used in print, online, SMS, tweets or any online communication.

What do yo think? Are you willing to add the following disclosure to your digital communications?

CMP.ly Blogger Disclosure Messages

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