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Article Archive for October 2009

Gen Art Preview: MG Black Label

10/30/2009 – 7:27 AM | 1,116 views

I attended Gen Art’s Fresh Faces In Fashion event (hosted by Plastic Makes It Possible) last night and snagged the opportunity to interview the designers of men’s contemporary line MG …

Gaming’s Fashion Forward Makeover

10/28/2009 – 10:30 AM | 9 Comments | 4,285 views
Gaming’s Fashion Forward Makeover

Guest Post By: Ashley Laurel Wilson of  Pretty Innovative
Paper dolls have become a way of the past, and digital dress-up seems to be taking over.

From simple online dress-up …

Interview: Luxury Publishing Goes Digital

10/25/2009 – 7:01 PM | 934 views

Luxury brands, retailers and products are starting to embrace social media as a means of marketing to luxury consumers online. Some luxury brands are even ahead of the game; building …

Retailers, Why Aren’t You Launching Branded Twitter Channels?

10/23/2009 – 5:39 PM | 839 views
Retailers, Why Aren’t You Launching Branded Twitter Channels?

Today Tech Crunch provided retailers and brands with technological goodness. Mixx (a site very similar to Digg) is venturing into new territory with the launch of TweetMixx Channels. The service …

When A Luxury Beauty Brand’s Social Media Strategy Starts To Fail

10/22/2009 – 8:17 AM | 13 Comments | 2,053 views
When A Luxury Beauty Brand’s Social Media Strategy Starts To Fail

Through social media and word-of-mouth marketing, Beauty Bio Sciences hopes to spark interest and drive consumer sales of its new product, Lash Allure MD, by staging a contest with a …

FTC Revises Disclosure Guidelines: Are You Willing to CMP.LY?

10/21/2009 – 8:24 AM | 852 views
FTC Revises Disclosure Guidelines: Are You Willing to CMP.LY?

I woke up to an interesting email in my box from my dear friend, Elizabeth Wahler, this morning introducing me to Cmp.ly.  For those of you that weren’t aware, The …

Luxe Strategy: Luxury Brands Using Social Media

10/20/2009 – 11:09 AM | 5 Comments | 7,871 views
Luxe Strategy: Luxury Brands Using Social Media

How Should Luxury Brands Engage in Social Media?
This past week, Women’s Wear Daily released an extensive recap of the WWD Luxury Forum. The consensus among luxury professionals is that luxury …

Should Luxury Brands Build Their Own Social Networks?

10/19/2009 – 3:25 PM | 3 Comments | 3,235 views
Should Luxury Brands Build Their Own Social Networks?

Luxury Brands and their adoption of social media is the topic du jour. The conversations are noisy, speculative and highly theoretical. Every self-proclaimed social media expert seems to have the …

The Social Side of Estee Lauder

10/18/2009 – 7:11 AM | 1,625 views
The Social Side of Estee Lauder

Earlier this week, AdAge featured a story on Estee Lauder’s social media outreach. Estee Lauder used social media to make an ingenious connection to current, new and could be/would be …

Los Angeles in 140 Characters

10/16/2009 – 8:02 AM | 770 views
Los Angeles in 140 Characters

The 140Conf is coming to Los Angeles, October 27th & 28th, 2009. The amazing brains behind the conference, Jeff Pulver, has put together a conference line up worthy of a …

Designers: Did You Know That Plastic Could Make Your Collection Possible?

10/15/2009 – 12:36 PM | 287 views

Calling all Innovative Fashion Designers…the Plastics Make it Possible design competition began October 29th. Submissions will be accepted starting on October 29, 2009. Deadline for entry is December 1, 2009. …

From The Indie Fashion Blogger World

10/14/2009 – 12:19 PM | 2 Comments | 556 views
From The Indie Fashion Blogger World

Fashion Roller Coaster
Edited by Jennine
Wow… we’ve got an interesting bunch this week… word from fashion weeks has put us on a roller coaster from the creepy toenails on Shoe Daydreams …