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Gen Art Preview: MG Black Label

I attended Gen Art’s Fresh Faces In Fashion event (hosted by Plastic Makes It Possible) last night and snagged the opportunity to interview the designers of men’s contemporary line MG Black Label.

These guys are on our radar. More to come, but until then, enjoy the preview.

Gaming’s Fashion Forward Makeover

Guest Post By: Ashley Laurel Wilson of  Pretty Innovative
Paper dolls have become a way of the past, and digital dress-up seems to be taking over.

From simple online dress-up games targeted to young girls to more intricate fashion video games about to make their mark, fashion and tech are becoming a trendy combination for …

Interview: Luxury Publishing Goes Digital

Luxury brands, retailers and products are starting to embrace social media as a means of marketing to luxury consumers online. Some luxury brands are even ahead of the game; building their own social networks.
Digital media’s emerging prevalence to the fashion industry has made me contemplate the effects on more traditional mediums. Luxury brands are decreasing …

Retailers, Why Aren’t You Launching Branded Twitter Channels?

Today Tech Crunch provided retailers and brands with technological goodness. Mixx (a site very similar to Digg) is venturing into new territory with the launch of TweetMixx Channels. The service lets brands, celebs and companies aggregate their Twitter traffic and mentions on one page.
How Many Retailers or Brands Know About Creating Branded Twitter Channels?
One luxury …

When A Luxury Beauty Brand’s Social Media Strategy Starts To Fail

Through social media and word-of-mouth marketing, Beauty Bio Sciences hopes to spark interest and drive consumer sales of its new product, Lash Allure MD, by staging a contest with a $100,000 cash.
About The Contest
The company used Facebook, Twitter, YouTube and Online Video Contest Sites to launch the contest. Entrants must write a story or post …

FTC Revises Disclosure Guidelines: Are You Willing to CMP.LY?

I woke up to an interesting email in my box from my dear friend, Elizabeth Wahler, this morning introducing me to Cmp.ly.  For those of you that weren’t aware, The Federal Trade Commission (FTC) recently issued revised guides concerning the use of endorsements and testimonials in advertising to include blog posts, word of mouth campaigns …

Luxe Strategy: Luxury Brands Using Social Media

How Should Luxury Brands Engage in Social Media?
This past week, Women’s Wear Daily released an extensive recap of the WWD Luxury Forum. The consensus among luxury professionals is that luxury brands and retailers need  to build solid marketing foundations online and those foundations (based off of social media) should focus on building communities and keeping audiences …