Ralinda Harvey - Dir. of Mechandising & Marketing

Maria and I are proud to welcome Ralinda Harvey to the FMM team. Ralinda Harvey is the Director of Fashion Merchandising and Marketing.

Ralinda specializes in merchandising and business development for emerging to medium sized fashion companies and brands; ensuring that designers who want to launch a fashion line, have a fiscally sound business plan and marketing strategy to develop and effectively launch their fashion lines, in-store and online.

Her expansive corporate apparel background includes marketing, merchandising and garment production with Gap Inc. (and it’s subsidiary brands Banana Republic, Old Navy and Piperlime) as well as online marketing and e-commerce business development for the contemporary women’s company Michael Stars.

Ralinda has taught fashion marketing at the Fashion Institute of Design and Merchandising and is often a guest speaker at industry trade shows, special events and the prestigious Otis College of Design. Her first book, “A Trendsetter’s Guide to Starting a Fashion Line,” is scheduled for release in December 2009.

Learn more about Fashion Marketing, Business Planning & Merchandising services.

You can follow her on Twitter at @Ralinda.