Fashion Camp NYC Sept. 12th & 13th

It’s that time again. Fashion Week. The bi annual event that everyone in the industry waits for, and finally it’s here. Okay, maybe we are being a bit melodramatic, but we have to play to a few of our industry’s stereotypes. Maria & I are sure you’ve read the enormous amounts of coverage and been keeping up with what’s in the blogosphere on NYFW 2010 (hopefully we’ll see you Inside The Tents). But something that hasn’t been covered enough is Fashion Camp.

Fashion Camp is a two-day open conference in New York City on September 12th and 13th, 2009 that brings together the mainstream fashion community, the independent & vintage fashion community, and the next wave of wearable technologists for workshops and presentations.

The Goal: To discuss how online technologies are shaping fashion in the 21st century. FashionCamp is the first large event to bring together disparate parts of the fashion ecosystem to discuss and explore the intersection of fashion and technology. Over two days, fashion professionals, designers, innovators and fashion-lovers will teach and converse about the future of fashion; exploring emerging questions through workshops and presentations. FashionCampNY is organized as an “unconference” or “barcamp” — a participant-driven conference where fashion enthusiasts convene to share and learn in an open environment. Discussions, demos and open participatory workshops are attended — and run — by the participants! This is an open, collaborative environment and there is no fee to attend.

Fashion Camp Marketing Seminar

Maria Ogneva (@themaria) and I (@macala) will be speaking on behalf of our firm FashionablyMarketing.Me (@fashmarketing). Maria and I will discuss how Independent Fashion Brands (emerging to medium sized) should use social media as part of a strategic online marketing plan to not only generate broader brand awareness, but to drive revenue.

Live Stream: Fashion Camp’s Livestream

Sessions via Twitter: @FashionCamp

For a complete list of speakers and workshops, please visit the Fashion Entrepreneurs Meetup & Register via Evenbrite. You must register to attend the Saturday or Sunday Sessions.

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