Projecting Fashion Line Profitability

Fashion Financial Forecasting: A Simple Way to Project Profits for Your First Season and Beyond
By Ralinda Harvey, Director of Marketing & Merchandising
Since fashion is a passion driven industry, many entrepreneurs …

Sunday Reading: Fashion Marketing Links

Here’s what has our attention this week:

Why Craigslist is a Mess? is not only interesting but hilarious. It’s one of the simplest websites, devoid of any “features” yet it crushes  its …

NYFW Wrap Up: Fashion Business Panel

I believe that Fashion Week S/S10 was pivot point for fashion brands and retailers to start embracing new forms of marketing and technology. The events that occurred were numerous; live …

Call Me A Communicator or Connecter, But Don’t Call Me Expert!

This morning, Geoff Livingston, shared why being called a social media expert or PR guy really irks him. Honestly, I can’t agree more. I, like Geoff, despise the terms, social …

#140Conf Los Angeles

Yuli Ziv and I were fortunate to participate in the first ever 140 Characters Conference in New York where we spoke on Twitter’s disruptive effects on retailers. Now Jeff Pulver, …

Getting a bit LUX with StyleMom & GlamourCow

What happens when the most Lux blogzine on the West Coast comes to New York and teams up with two of the most stylish blogs on East Coast?
LadyLUX is sponsoring …

Are You An Agency or A Change Agent?

Alexander Wang “Change” Tank

Macala & I were inspired by Wayne Arnold’s article on Agencies as Change Agents published on AdAge.com. Wayne states that “a company that describes itself as an agency is …

Links A La Mode: IFB’s #NYFW Roundup

Shifting Gears  by Jennine Tamm
It’s here. Summer’s (basically) over, back to school, back to work… even in fashion today is the official first day of Fashion Week madness, and New …

Fashionably Late to the Social Media Party?

In my daily roll as Community Director (aka Herder of Cats), I delve into and become engrossed in many conversations on a wide variety of subjects. I’d say I get …

Fashion & Costuming: Interview With True Blood’s Designer Audrey Fisher

This past year, I had the pleasure of working with Audrey Fisher, costume designer for HBO’s True Blood. As someone who loves fashion, I thought costuming would be closely aligned …

What Polyvore.com Means For Brands & Retailers

I was ecstatic to see Claire Cain Miller’s article on Polyvore in the New York Times. Polyvore is fashion social sharing site that allows its users to create their own …

Welcoming Ralinda

Maria and I are proud to welcome Ralinda Harvey to the FMM team. Ralinda Harvey is the Director of Fashion Merchandising and Marketing.
Ralinda specializes in merchandising and business development for …