Whether it because budgets are tight or you’re a business owner who’s decided the best person to market yourself, is yourself – do-it-yourself marketing and PR are now extremely en vogue. Once again, we’ve partnered …

Fashion Financial Forecasting: A Simple Way to Project Profits for Your First Season and Beyond
By Ralinda Harvey, Director of Marketing & Merchandising
Since fashion is a passion driven industry, many entrepreneurs find it hard to resist …

Here’s what has our attention this week:

Why Craigslist is a Mess? is not only interesting but hilarious. It’s one of the simplest websites, devoid of any “features” yet it crushes  its competitors. Something to think about.
Six …

I believe that Fashion Week S/S10 was pivot point for fashion brands and retailers to start embracing new forms of marketing and technology. The events that occurred were numerous; live tweeting and streaming Inside The …

This morning, Geoff Livingston, shared why being called a social media expert or PR guy really irks him. Honestly, I can’t agree more. I, like Geoff, despise the terms, social media expert, publicist and even …

Yuli Ziv and I were fortunate to participate in the first ever 140 Characters Conference in New York where we spoke on Twitter’s disruptive effects on retailers. Now Jeff Pulver, with amazing sponsorship from Kodak, …

What happens when the most Lux blogzine on the West Coast comes to New York and teams up with two of the most stylish blogs on East Coast?
LadyLUX is sponsoring the launch of two web-sites …

Alexander Wang “Change” Tank

Macala & I were inspired by Wayne Arnold’s article on Agencies as Change Agents published on AdAge.com. Wayne states that “a company that describes itself as an agency is doomed”. He’s right. What Wayne speaks …

Maria & I have been tearing around Manhattan for New York Fashion Week; we’ve even been to Fashion Camp. Last night, we took a moment to enjoy the city itself and to check in on …

Shifting Gears  by Jennine Tamm
It’s here. Summer’s (basically) over, back to school, back to work… even in fashion today is the official first day of Fashion Week madness, and New York is only the beginning. …