Social Media

strategies, tactics and tools to needed for effective online and offline marketing campaigns.

Commerce

developments & case studies on social, mobile, e-commerce and Facebook commerce.

Mobile

mobile applications, location-based marketing & geo-social networks

Technology

The latest in technology; start-ups, solutions and design innovation.

Luxury

digital innovation’s impact on marketing luxury lifestyle to the affluent online.

Home » Archive by Month

Article Archive for September 2009

Projecting Fashion Line Profitability

09/29/2009 – 5:23 AM | 3 Comments | 1,435 views
Projecting Fashion Line Profitability

Fashion Financial Forecasting: A Simple Way to Project Profits for Your First Season and Beyond
By Ralinda Harvey, Director of Marketing & Merchandising
Since fashion is a passion driven industry, many entrepreneurs …

Sunday Reading: Fashion Marketing Links

09/27/2009 – 4:50 AM | 262 views
Sunday Reading: Fashion Marketing Links

Here’s what has our attention this week:

Why Craigslist is a Mess? is not only interesting but hilarious. It’s one of the simplest websites, devoid of any “features” yet it crushes  its …

NYFW Wrap Up: Fashion Business Panel

09/24/2009 – 11:36 AM | 2 Comments | 519 views

I believe that Fashion Week S/S10 was pivot point for fashion brands and retailers to start embracing new forms of marketing and technology. The events that occurred were numerous; live …

Call Me A Communicator or Connecter, But Don’t Call Me Expert!

09/21/2009 – 9:55 AM | 2 Comments | 2,037 views
Call Me A Communicator or Connecter, But Don’t Call Me Expert!

This morning, Geoff Livingston, shared why being called a social media expert or PR guy really irks him. Honestly, I can’t agree more. I, like Geoff, despise the terms, social …

#140Conf Los Angeles

09/18/2009 – 8:56 AM | 334 views
#140Conf Los Angeles

Yuli Ziv and I were fortunate to participate in the first ever 140 Characters Conference in New York where we spoke on Twitter’s disruptive effects on retailers. Now Jeff Pulver, …

Getting a bit LUX with StyleMom & GlamourCow

09/16/2009 – 11:09 AM | 302 views
Getting a bit LUX with StyleMom & GlamourCow

What happens when the most Lux blogzine on the West Coast comes to New York and teams up with two of the most stylish blogs on East Coast?
LadyLUX is sponsoring …

Are You An Agency or A Change Agent?

09/14/2009 – 3:00 PM | 836 views
Are You An Agency or A Change Agent?

Alexander Wang “Change” Tank

Macala & I were inspired by Wayne Arnold’s article on Agencies as Change Agents published on AdAge.com. Wayne states that “a company that describes itself as an agency is …

Links A La Mode: IFB’s #NYFW Roundup

09/10/2009 – 2:59 PM | 886 views
Links A La Mode: IFB’s #NYFW Roundup

Shifting Gears  by Jennine Tamm
It’s here. Summer’s (basically) over, back to school, back to work… even in fashion today is the official first day of Fashion Week madness, and New …

Fashionably Late to the Social Media Party?

09/09/2009 – 9:25 AM | 789 views
Fashionably Late to the Social Media Party?

In my daily roll as Community Director (aka Herder of Cats), I delve into and become engrossed in many conversations on a wide variety of subjects. I’d say I get …

Fashion & Costuming: Interview With True Blood’s Designer Audrey Fisher

09/08/2009 – 8:18 AM | One Comment | 1,582 views
Fashion & Costuming: Interview With True Blood’s Designer Audrey Fisher

This past year, I had the pleasure of working with Audrey Fisher, costume designer for HBO’s True Blood. As someone who loves fashion, I thought costuming would be closely aligned …

What Polyvore.com Means For Brands & Retailers

09/07/2009 – 9:36 AM | 8 Comments | 2,902 views
What Polyvore.com Means For Brands & Retailers

I was ecstatic to see Claire Cain Miller’s article on Polyvore in the New York Times. Polyvore is fashion social sharing site that allows its users to create their own …

Welcoming Ralinda

09/06/2009 – 11:03 AM | 328 views
Welcoming Ralinda

Maria and I are proud to welcome Ralinda Harvey to the FMM team. Ralinda Harvey is the Director of Fashion Merchandising and Marketing.
Ralinda specializes in merchandising and business development for …