Not All Blogs & Vlogs Are Created Equal

Projecting Fashion Line Profitability

Fashion Financial Forecasting: A Simple Way to Project Profits for Your First Season and Beyond
By Ralinda Harvey, Director of Marketing & Merchandising
Since fashion is a passion driven industry, many entrepreneurs find it hard to resist the temptation and overestimate potential sales. I know, it’s only fair to believe that if you put your heart and …

Sunday Reading: Fashion Marketing Links

Here’s what has our attention this week:

Why Craigslist is a Mess? is not only interesting but hilarious. It’s one of the simplest websites, devoid of any “features” yet it crushes  its competitors. Something to think about.
Six Degree Clothing – a sustainable fashion line (found via LadyLux.com), I love the label and Six Degree’s brand identity and …

NYFW Wrap Up: Fashion Business Panel

I believe that Fashion Week S/S10 was pivot point for fashion brands and retailers to start embracing new forms of marketing and technology. The events that occurred were numerous; live tweeting and streaming Inside The Tents, FashionCamp (Barcamp for fashion industry professionals), the Independendent Fashion Bloggers dress up soiree and even the LadyLux/Stylemom/GlamourCow launch party …

Call Me A Communicator or Connecter, But Don’t Call Me Expert!

This morning, Geoff Livingston, shared why being called a social media expert or PR guy really irks him. Honestly, I can’t agree more. I, like Geoff, despise the terms, social media expert, publicist and even PR 2.0 guru. To me, they’re lacking titles and have been diluted by sub par practitioners (as Geoff points out …

#140Conf Los Angeles

Yuli Ziv and I were fortunate to participate in the first ever 140 Characters Conference in New York where we spoke on Twitter’s disruptive effects on retailers. Now Jeff Pulver, with amazing sponsorship from Kodak, will be bringing the The 140 Characters Conference to Los Angeles on October 27 and 28, 2009.
Twitter’s Effects on Retailers
This …

Getting a bit LUX with StyleMom & GlamourCow

What happens when the most Lux blogzine on the West Coast comes to New York and teams up with two of the most stylish blogs on East Coast?
LadyLUX is sponsoring the launch of two web-sites STYLEMOM and GlamourCow, in order to close an amazing Fashion Week here in New York City.  The roster of invitees …

Are You An Agency or A Change Agent?

Alexander Wang “Change” Tank

Macala & I were inspired by Wayne Arnold’s article on Agencies as Change Agents published on AdAge.com. Wayne states that “a company that describes itself as an agency is doomed”. He’s right. What Wayne speaks of  is nothing short of a revolution in how agencies approach their clients. Agencies can no longer survive, nor should …