Comments on: Neiman Marcus’s Online Marketing Strategy

By: FashionMarketing

FashionMarketing — Wed, 19 May 2010 16:39:36 +0000

Hey Chelsea – This post was written last year. It was about the digital Christmas catalogue they put out for Holiday. It wasn't about their site. Sadly, Neiman Marcus is anything but social. They social they do has is extremely lacking. I don't shop their stores, I don't shop their site and yes, I unsubscribed from their constant mailings. This was the ONE instance that I found that I loved. And a month later, the catalog (built on Zinio) crashed. The catalogue was embedded on the post until it took down our site. I wanted to let part of the one good experience I had stand. I don't know if Neiman Marcus could ever be social to tell you truth. Too much politics and fear of change amongst their corporate heads.

By: Chelsea

Chelsea — Tue, 18 May 2010 21:26:51 +0000

I'm curious to find out what “social features” you're referring to on the NM site? Personally I have only shopped at Neiman Marcus online once, which resulted in a painfully complicated return/exchange process when the hat I bought didn't fit. From that point on I was bombarded multiple times a day with poorly-targeted email solicitations, and had to request to be taken off the mailing list 3 times before it stuck. There's very little about this brand that reads as “digitally savvy” from my perspective, but clearly you've had a much different experience.

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By: Macala

Macala — Tue, 11 Aug 2009 19:25:19 +0000

You are a source of daily inspiration, knowledge and amusement. Thanks you!

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By: Marsha Collier

Marsha Collier — Sat, 08 Aug 2009 18:52:39 +0000

Interesting that “nothing is new.” Neiman Marcus has used “the book” as their name for their direct mail catalog since the days of Stanley Marcus. He name it “the Book” to give it the import of being the be-all and end-all of fashion. Good to see them adapting it to new media.