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Well Basically, They’re Down East
Submitted by Macala Wright on 08/11/2009 – 7:46 PM3 Comments | 517 views
One of my favorite discoveries this summer has been DownEast Basics, a growing company out of Utah. DownEast offers stylish, well made apparel, home furnishings and accessories at prices that just might floor even the most frugal of fashionistas. Aside from Allison Izu, I spent a lot of time getting to know their brand at LA Market.
The Social Side of DownEast Basics
I always like to see how “social” (what they are doing in there online marketing efforts) a brand is. I did some digging into just how social a brand DownEast Basics was and I was very pleased at what I found.
Down East - Connect The Dots Dress
On Facebook, DownEast boasts 2,885 fans. They update daily; adding in their latest press, sales, contests and product giveaways. They’re also leveraging their online presence to let customers know what promotions are going on in-store.
DownEast is effectively tying their online marketing initiatives into more traditional ones, and it appears to be working. What’s impressive about their fan page is the amount of response that each post gets (between 2-8 likes/comments). For a smaller retailer, this interaction shows measurable engagement results. The level of participation tells me that their “fans” use the brand’s Facebook feed to stay informed with what happening online and in-store.
DownEast also gets digital kudos for their fantastic digital look book that integrated into their Facebook fan page.
Down East - Leading Lady Dress
The DownEast blog is wonderfully written and supports the fashion bloggers and online magazines that are supporting them (joint marketing partnerships w/bloggers are crucial in creating successful social media campaigns for any fashion brand).
I’d love to see DownEast add something like Hayden-Hartnett’s IRL series. Their pieces are so versatile, it would be easy to create unique outfits. Hopefully I’ll see more of DownEast on Weardrobe, Polyvore and Lookbook.nu also.
Down East - Collegiate Sweater
On the social side of things, DownEast has it going on. For wholesale or retail information, visit their site at DownEastBasics.com, I’m also sure it’s okay to Facebook Stalk them.
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Thanks for sharing! A social fashion brand that is also kind to your wallet? That’s a rare and also welcome find in today’s market. What other fashion sites, do you think use the social aspect well? The industry is just starting to embrace “new media”. We at http://www.ladylux.com are taking steps to be more social with our site design and engaging users in external communities and blogs, as well as building our own.
Thanks for the comments Elizabeth! I agree, LadyLux definitely has a handle on “social”. I’ve been twitterstalking you and love the posts. Thanks for the love.
Cala
I’m also a fan of Down East. I think their blog is lovely. I love how simple and clean the layout is.
Since I’m a Twitter junkie, I wouldn’t mind following Down East on Twitter if they had an account. It would be nice to get their promotions and updates via twitter.