Not All Blogs & Vlogs Are Created Equal

How and When to Build an Online Community

Post by Maria Ogneva, Director of Community
This post is inspired by conversations I’ve had and will continue to have with clients and their teams. I thought it would be appropriate to share this out with our readers, as many of you may be pondering the same questions.

The basic questions that you are probably asking yourself …

So What’s Community Management Anyways?

Post by Maria Ogneva, Director of Community
As I am learning the art of community management (it’s not the kind of thing you can learn in the classroom, so it’s a bit of a baptism by fire), I’m trying to crystallize what community management means to me. Working with different clients from different industries and at …

Industy Insights: What Makes Great Fashion Photography

Professional fashion photography tips and advice for creating stunning fashion photo shoots.

The Fashion Blogger’s Guide to New York Fashion Week

There’s nothing that we’re looking forward towards more than Fashion Week. Maria & I are ready, armed with iPhones, notepads and flips. It’s a rite of passage really, bringing Maria from tech back into the fashion world in which she first began.  Julia DiNardo/FashionPulseDaily been covering New York Fashion Week for six years/12 seasons …

Marketing is Not a Drive-By Shooting

Post by Maria Ogneva, Director of Community
If there’s one thing that you should take away from this post, it is that Marketing (online, social or otherwise) is not a drive-by shooting. Marketing is holistic, and great marketing plans take time to develop and nurture. This is true for online, as well as offline marketing; new …

Stylit.TV Launches, ‘Gift Bag Robin Hood’ Shares Celeb Booty

Post beautifully written by the Hot & Sexy Marc Hustvedt via Tubefilter.TV

It’s not really a secret anymore, but celebrities, especially in LA, get hooked up with more free gear and high-end garb than they even know what to do with. Seriously, it’s almost criminal how much free swag gets thrown at them at charity events, …

Well Basically, They’re Down East

One of my favorite discoveries this summer has been DownEast Basics, a growing company out of Utah. DownEast offers stylish, well made apparel, home furnishings and accessories at prices that just might floor even the most frugal of fashionistas. Aside from Allison Izu, I spent a lot of time getting to know their brand at …