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Not All Blogs & Vlogs Are Created Equal

05/06/2012 – 6:16 PM | One Comment | 1,791 views

Not All Blogs Are Created Equal: How brands need to balance quality and quantity in their influencer marketing programs
Social media, although it’s been around for nearly a decade, is still in its infancy in terms of proper and notable use as a marketing tool for fashion, luxury and entertainment companies. There are few doing it …

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Article Archive for July 2009

Marketing Women’s Fashion: Fetish + Violence = Art?

07/29/2009 – 9:19 PM | 2 Comments | 2,481 views
Marketing Women’s Fashion: Fetish + Violence = Art?

Barney’s, Helmut Lang, ALC and Marketing Fashion To Women. Have fashion marketers gone too far?

When It’s Time To Sacrifice Quantity for Quality

07/26/2009 – 2:25 AM | 664 views

On July 22nd, 2009,  Yuli Ziv (possibly my most favorite woman in New York), co-founder of Style Coalition hosted 13 top NYC fashion bloggers for a special video shoot at DEX New York studios for the DON’T SHOP! campaign, supporting the fashion industry. Inspired by the DON’T VOTE! campaign, the video starts with the message …

What’s Turning In The Fashion Universe

07/21/2009 – 4:28 PM | One Comment | 475 views

From Hollywood, Twitter and Diddy to the corner of 39th & Broadway, here are a few articles (and all their comments) worth reading.
LA Weekly: Is All Hollywood A Bitch in Twitter “Sex Tape” or Just P. Diddy? – Alexia Tsotsis
Espree Devora: Zappos & Zappos Live: The Secret’s in the Sauce. – Did you know that …

Exploring Premium Denim Design with Allison Song Izu

07/20/2009 – 3:42 PM | 730 views
Exploring Premium Denim Design with Allison Song Izu

Allison Song Izu is redefining the meaning of petite with her premium denim collection. While some girls may be vertically challenged, they can still be fashionably advantaged. I caught up with Allison during LA Market Week and discussed the inspiration and necessity of  her denim line.

Allison gave me an informative lesson on premium denim quality …

Sunday Therapy: Discovering What You Are and Are Not

07/19/2009 – 3:39 PM | 461 views
Sunday Therapy: Discovering What You Are and Are Not

At some point in our life, we’ve asked ourselves the question “What’s my purpose? What do I want to do with my life?” Heck, my dear friend and SXSW partner in crime Melissa Pierce is making a documentary about it. I was reading Sassy, Savvy Mom‘s post, What I Am and What I Am Not. …

Retailers & Mobile Commerce Websites

07/16/2009 – 2:35 PM | 3 Comments | 1,686 views

Mobile commerce (m-Commerce) is becoming a hot topic among retailers, closely following in the footsteps of social media, as the “next big thing” a brand must have as part of its online presence. M-Commerce isn’t new, it’s been around for about six years. Currently, there are just over three dozen sites that offer m-Commerce interfaces, …

Los Angeles Fashion: July Networking & Meetup

07/15/2009 – 1:25 PM | 3 Comments | 1,470 views

There’s  a lot happening in the fashion industry: ever changing economic climates, print publications downsizing, shifts in consumer spending habits and social technologies impacting the way brands interact with customers online. Last week, over what I can only call “drive by espresso”, FashionLuvr.com and I discussed all these topics and how they specifically impacted Los …