Interview: Bulgari Launches Mobile App For Interactive Campaign
07/28/2010 – 4:38 pm | Comments

For the debut of the latest collection of B.zero1 jewels, Bulgari launched an interactive web campaign in May dedicated to the bestselling collection.
The heart of the digital campaign consists of an experiential website built around …

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Home » Archive by Month

Article Archive for July 2009

Marketing Women’s Fashion: Fetish + Violence = Art?
07/29/2009 – 9:19 pm | Comments
Marketing Women’s Fashion: Fetish + Violence = Art?

Barney’s, Helmut Lang, ALC and Marketing Fashion To Women. Have fashion marketers gone too far?

When It’s Time To Sacrifice Quantity for Quality
07/26/2009 – 2:25 am | Comments

On July 22nd, 2009,  Yuli Ziv (possibly my most favorite woman in New York), co-founder of Style Coalition hosted 13 top NYC fashion bloggers for a special video shoot at DEX New York studios for …

What’s Turning In The Fashion Universe
07/21/2009 – 4:28 pm | Comments

From Hollywood, Twitter and Diddy to the corner of 39th & Broadway, here are a few articles (and all their comments) worth reading.
LA Weekly: Is All Hollywood A Bitch in Twitter “Sex Tape” or Just …

Exploring Premium Denim Design with Allison Song Izu
07/20/2009 – 3:42 pm | Comments
Exploring Premium Denim Design with Allison Song Izu

Allison Song Izu is redefining the meaning of petite with her premium denim collection. While some girls may be vertically challenged, they can still be fashionably advantaged. I caught up with Allison during LA Market …

Sunday Therapy: Discovering What You Are and Are Not
07/19/2009 – 3:39 pm | Comments
Sunday Therapy: Discovering What You Are and Are Not

At some point in our life, we’ve asked ourselves the question “What’s my purpose? What do I want to do with my life?” Heck, my dear friend and SXSW partner in crime Melissa Pierce is …

Retailers & Mobile Commerce Websites
07/16/2009 – 2:35 pm | Comments

Mobile commerce (m-Commerce) is becoming a hot topic among retailers, closely following in the footsteps of social media, as the “next big thing” a brand must have as part of its online presence. M-Commerce isn’t …

Los Angeles Fashion: July Networking & Meetup
07/15/2009 – 1:25 pm | Comments

There’s  a lot happening in the fashion industry: ever changing economic climates, print publications downsizing, shifts in consumer spending habits and social technologies impacting the way brands interact with customers online. Last week, over what …

Digital Tea with New Zealand Designer Emily Kerse
07/07/2009 – 12:19 am | Comments
Digital Tea with New Zealand Designer Emily Kerse

I’m very excited about this interview; no, not just because it’s another twitter connection (but it is), but because of who it is! Everyone, I’d like to introduce you to Emily Kerse. Emily is a …

Is This The Death Of Runway?
07/04/2009 – 9:46 am | Comments

In February,  Marc Jacobs created new standards for ethical marketing when he cut his runway show in order to save jobs.  Now it seems others are following suit; abandoning traditional long format shows and embracing …

Are You Listening To You Customers?
07/01/2009 – 9:39 am | Comments

This month’s Multichannel Merchant featured an amazing piece on listening and talking to your customers (written by Lois Boyle-Brayfield). In the article, Brayfield states:

Consumers are breaking down the traditional …