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Twitter’s Effect on Fashion Brands & Retailers
Submitted by Macala Wright on 06/23/2009 – 4:07 PMNo Comment | 947 views
Last week, Yuli Ziv & I spoke at the #140 Conference in New York on the effects of Twitter on the Fashion Industry. The short format panel addressed why fashion brands and retailers are or are not engaging in online space. Our panel, loving titled “Why Is Anna Tweeting,” addressed issues of privacy, editorial exclusivity, designer impersonation and the Twitter’s philosophy of living in the state of NOW.
We continue on fashion bloggers impact on trends, shaping the fashion industry’s future and how social technologies will impact fashion brands and retailers in the future.
correction: In video one I stated, that we were 14% above plan for Q1, the correct number 9.64%.
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