Fashion Marketing Blog: Social Media & Fashion Brand Marketing

Social Media

strategies, tactics and tools needed for effective online and offline marketing campaigns.

Commerce

developments & case studies on social, mobile, e-commerce and Facebook commerce.

Mobile

mobile applications, location-based marketing & geo-social networks.

Technology

The latest in technology; start-ups, solutions and design innovation.

Luxury

digital innovation’s impact on marketing luxury lifestyle to the affluent online.

Sunday Social: What’s Transpiring In the Fashion Universe

Submitted by Macala Wright on 06/08/2009 – 1:07 AMNo Comment | 398 views

Cosabella’s Miami Lingerie Show & an Interview with VP of Brand Development Guido Campello
Fashionista.com – Social What? Is shopping online a social experience and are online shoppers actively involved in fashion social networking sites?
LA Times – Polyvore.com as a marketing tool and its negative/positive effects for brands.
LA Times – Fashion Brands are surpassing magazines and using fashion bloggers for publicity.
LA Times – Style Bloggers get personal about fashion; the emergence of sites like Lookbook.Nu, Weardrobe.com and StyleBubble.com.
NY Times – What Not to Wear, Baghdad-Style: Fashion Rules Begin to Change in the Middle East
NY Times – Cathy Horyn on the future of fashion, the redefinition of luxury brands and marketing online (the Internet).