I consider myself a fashion forward, tech savvy, chic – kinda geek – girl. I live and breathe the web, constantly craving to discover every nuance. But sometimes, it becomes overwhelming. My once loved Google Reader has become a mess, my alerts pile up like weeks and weeks of Women’s Wear Daily.

I can’t possibly filter and read articles as fast as they appear; I needed a real time solution, not an archive (or in the case of Google Reader, a digital treasure trove). And then, during SXSW, Neenz of AllTop came into my life. With her introduction to Alltop, it was digital geek chic love at first sight.

The purpose of Alltop is to help the user answer the question, “What’s happening?” in “all the topics” that interests them. Alltop groups these collections — “aggregations” — into individual web pages. A user can go Alltop and blog topic and see the five most recent posts in an industry across several to several hundred blogs (Definitely check out Fashion All Top). Think of it as the “online magazine rack” of the web. Alltop has subscribed to thousands of sources to provide “aggregation without aggravation.”

MyAlltop takes this aggregation on step further and let’s the user create their own virtual magazine rack, creating a custom topic and trend page. MyAlltop even provides a custom URL so that you can share your masterpiece with others – think if it as a digital vanity plate (mine is my.alltop.com/macala). Careful, once celebs learn about this, it’s going to be Twitter all over again.

For those requiring visual stimulation, there’s a video:

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