Interview: Daniela Zeltzer, Marketing XCVI Clothing
03/12/2010 – 9:49 am | Comments

XCVI has been on of my favorite brands since I moved to Los Angeles almost 10 years ago. Once I discovered that they’d started making moves to digital marketing and outreach, we knew FMM had …

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Home » Blogs & Bloggers

How Fashion Brands & Fashion Bloggers Can Build Beneficial Relationships

Submitted by Macala Wright on 06/30/2009 – 8:50 pmComments

The Los Angeles Times recently wrote that fashion bloggers are becoming more influential than traditional media outlets; fashion bloggers are not only the new journalists, they’re also brand ambassadors. As more fashion brands venture online, brands and their marketing agents are developing strategies to build mutually beneficial relationships for both bloggers and their websites. In order to build successful partnerships, etiquette is definitely in order.

Read: How fashion brands and fashion bloggers can build mutally beneficial relationships.

Guest Blog Post on Behalf of Independent Fashion Bloggers.

Popularity: 40% [?]

  • jeffpharms
    where/how to locate the best fashion bloggers
  • This makes a lot of sense. Why should people take the opinion of one fashion columnist at Cosmo or Vogue as gospel when the voice of the “common” man/woman can be heard through the power of the blog.
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