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How Fashion Brands & Fashion Bloggers Can Build Beneficial Relationships
Submitted by Macala Wright on 06/30/2009 – 8:50 PM3 Comments | 1,092 views
The Los Angeles Times recently wrote that fashion bloggers are becoming more influential than traditional media outlets; fashion bloggers are not only the new journalists, they’re also brand ambassadors. As more fashion brands venture online, brands and their marketing agents are developing strategies to build mutually beneficial relationships for both bloggers and their websites. In order to build successful partnerships, etiquette is definitely in order.
Read: How fashion brands and fashion bloggers can build mutally beneficial relationships.
Guest Blog Post on Behalf of Independent Fashion Bloggers.
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[...] know about any special in-store promotions during the event. It’s even all right to offer blogger incentives for event coverage. You’ll generate greater awareness of your participation, more links to [...]
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[...] them know about any special in-store promotions during the event. It’s even all right to offer blogger incentives for event coverage. You’ll generate greater awareness of your participation, more links to your [...]
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[...] and contests have to be well thought-out. Brands need to build relationships with bloggers, communities and forums they’re a part of. They also have to do their homework [...]
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[...] It’s important to read a blogger’s articles and posts, and not just one post every three months. Add them to your Google Reader list and follow your bloggers closely. Keep the PR and marketing strategies relevant to them and their audience. It is a crucial part of building positive relationships. [...]
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This makes a lot of sense. Why should people take the opinion of one fashion columnist at Cosmo or Vogue as gospel when the voice of the “common” man/woman can be heard through the power of the blog.
where/how to locate the best fashion bloggers
where/how to locate the best fashion bloggers