Not All Blogs & Vlogs Are Created Equal

How Fashion Brands & Fashion Bloggers Can Build Beneficial Relationships

The Los Angeles Times recently wrote that fashion bloggers are becoming more influential than traditional media outlets; fashion bloggers are not only the new journalists, they’re also brand ambassadors. As more fashion brands venture online, brands and their marketing agents are developing strategies to build mutually beneficial relationships for both bloggers and their websites. In …

Twitter, the #140conf, Tidbits & Morsels

Twitter, fashion, entertainment, lifestyle brands marketing online. How fashion brands use twitter to marketing products.

En Vogue: The September Issue

The September 2007 issue of Vogue magazine weighed nearly five pounds and was the single largest issue of a magazine ever published.

The September Issue, directed and produced by R.J. Cutler, premieres August 28th, 2009.
The films tells the story of legendary Vogue editor-in-chief Anna Wintour and the team of editors that create the magazine that rules …

Bulgari’s Philanthrophic Efforts For Save The Children’s Rewrite The Future Campaign

Bulgari’s fundraising initiatives for Save The Children Ring & Rewrite The Future Campaign. Bulgari designs Save the Children Silver Ring Pendant Necklace for 125th anniversary.

Women’s Wear Daily: Social Media Rewrites Fashion

This morning’s Women’s Wear Daily featured an in depth look at fashion brands and how social media and Twitter is radically changing the way fashion brands engage with their customers online. As Yuli Ziv and I outlined in our panel last week, at #140Conf in New York, from DKNY to Gucci, brands are tweeting
Tony Hsieh …

Twitter’s Effect on Fashion Brands & Retailers

Last week, Yuli Ziv & I spoke at the #140 Conference in New York on the effects of Twitter on the Fashion Industry. The short format panel addressed why fashion brands and retailers are or are not engaging in online space. Our panel, loving titled “Why Is Anna Tweeting,” addressed issues of privacy, editorial exclusivity, …

Wyclef Jean: Using Twitter To Market Music Online

This past week, I had the pleasure of speaking on Twitter and fashion marketing at 140Conf. The conference discussed the use of Twitter across multiple industries; one of the most notable speakers was Wyclef Jean. Interviewed by Chris Sacca, Jean discussed how twitter has impacted the music industry.
Jean has replaced texting for Twitter; loving the …