Alice + Olivia has relaunched their online home with the help of Matthew Daniel Siskin, the 27-year-old owner of Designedmemory. In an interview with WWD, Siskin said dedicated himself to understanding Stacy Benet’s (co-founder of Alice + Olivia) business. Siskin has created an online presence that not only fits Benet’s vision, but enhances the Alice + Olivia identity and projects the company message to it’s wholesale and retail customers.

The Future Of E-Commerce

As brands and retailers rethink their merchandising strategy, they’ll change the way the engage with their customers online. In the next year, brands and retailers will find that quarterly magazines, interactive look books, how-to videos, style tutorial videos and advance are features that online shoppers will expect.

The icing on that cupcake: Advanced, interactive features will dramatically increase sales conversion rates and expand a brand’s loyal customer base.