Social Media

strategies, tactics and tools to needed for effective online and offline marketing campaigns.

Commerce

developments & case studies on social, mobile, e-commerce and Facebook commerce.

Mobile

mobile applications, location-based marketing & geo-social networks

Technology

The latest in technology; start-ups, solutions and design innovation.

Luxury

digital innovation’s impact on marketing luxury lifestyle to the affluent online.

Home » Archive by Month

Article Archive for May 2009

The Six Most Creative Fashion Brands of 2009

05/31/2009 – 11:19 PM | 1,081 views

The most creative fashion brands, retailers & designers in the fashion industry in 2009.

Your World Vs. Your Customer’s World

05/28/2009 – 8:39 PM | 239 views

How brands need to stay relevant to their customers’ lives in order to retain the customer.

An Intimate Interview: Cosabella Lingerie CEO, Valeria Campello, On Social Media

05/24/2009 – 4:51 PM | One Comment | 1,939 views

Cosabella Lingerie Interview: Sex and the City, Social Marketing, Twitter, Fashion Brands & Retail.

How Do You Measure Social Media ROI?

05/21/2009 – 5:44 PM | One Comment | 712 views
How Do You Measure Social Media ROI?

Measuring social media ROI, social media metrics and brand ROI on social media marketing.

Are Brands Oversaturating Social Media?

05/18/2009 – 4:25 PM | 254 views

Are fashion brands using social media marketing, facebook and twitter? Fashion brands should use social media.

Alice & Olivia’s New “Online Lair”

05/14/2009 – 8:18 PM | One Comment | 923 views
Alice & Olivia’s New “Online Lair”

How fashion brands websites are changing; new e-commerce solutions features for marketing fashion online.

Fashionable Events: Los Angeles & New York City

05/13/2009 – 7:50 PM | 2 Comments | 894 views

Los Angeles Fashion Events & Fashion Business Networking Events in LA.

Valentino: The Last Emporer

05/12/2009 – 8:46 PM | 592 views

Documentary review of Valentino, the history of the Valentino fashion brand and Giancarlo Giammett.

10 Steps To Building A Social Brand

05/05/2009 – 10:01 PM | 6 Comments | 2,144 views

10 Steps to building a social retail brand online. Social marketing strategies for fashion brands and retailers.

Brands Rethinking Their Merchandising Strategy

05/04/2009 – 3:35 PM | 1,869 views
Brands Rethinking Their Merchandising Strategy

Last week, Women’s Wear Daily interviewed David Birnbaum on retail strategies in the current economy. Birnbaum concluded that in order to remain a viable brand, long term survival depended on …

Book Report: Juggle! Rethink Work & Reclaim Your Life

05/03/2009 – 11:36 PM | One Comment | 344 views

I’m on book report #2; I am very proud of myself. I’ve committed to reading more books than blogs and fashion magazines this year.
In order for a person to develop/refine …