Last week, I was invited by Robyn Cohen of Girls In Tech to speak on behalf of my company, 1928 Jewelry. As panelists we discussed the use of social marketing to promote and build brand awareness our companies online.

The conversation was amazing and included:

• Chris Elia, founder of Closet Couture
• Meg O’Brian, founder of Meg’s Makeup
• Catherine Hickland, founder of Cat Cosmetics & played character Lindsay Rappaport on ONE LIFE TO LIVE
• Maxine Tatlonghari, founder of Vanity Girl Hollywood
• Mediated by Robyn Cohen.

A brief synopsis: Social Marketing is what a company makes it. A fashion brand must consciously engage perspective customers online, they must add value to the forum and social sites that they participate in on a constant basis otherwise they will not reap the full rewards of social media.

The top five things that all brands should incorporate in their online marketing plans: Twitter, Facebook, Viral Video (YouTube), Blogging & White Hat SEO.

Popularity: 1% [?]