Comments on: How The Fashion Industry Uses Twitter http://fashionablymarketing.me/2009/03/how-the-fashion-industry-uses-twitter/ Fashion, Digital Marketing and Social Media Mon, 21 May 2012 17:26:48 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: FashionMarketing http://fashionablymarketing.me/2009/03/how-the-fashion-industry-uses-twitter/comment-page-1/#comment-2206 FashionMarketing Mon, 01 Nov 2010 02:12:12 +0000 http://fashionablymarketing.me/?p=132#comment-2206 Don't worry, you'll get there. You got our attention via several mediums. Don't worry, you'll get there. You got our attention via several mediums.

]]> By: Lilou http://fashionablymarketing.me/2009/03/how-the-fashion-industry-uses-twitter/comment-page-1/#comment-2129 Lilou Thu, 28 Oct 2010 22:45:06 +0000 http://fashionablymarketing.me/?p=132#comment-2129 We kept going! Reading this post really inspired us and made us order our thoughts to come up with our perspective on Twitter in Fashion. The post has gone down well with the interior design / architects community too and our twitter feed looks a bit more interesting now there is some real interaction going on. <br><br>It's for the long haul and the long journey got interesting for Lilou here :) Thanks. <br><br>See you on Twitter. We kept going! Reading this post really inspired us and made us order our thoughts to come up with our perspective on Twitter in Fashion. The post has gone down well with the interior design / architects community too and our twitter feed looks a bit more interesting now there is some real interaction going on.

It's for the long haul and the long journey got interesting for Lilou here :) Thanks.

See you on Twitter.

]]> By: FashionMarketing http://fashionablymarketing.me/2009/03/how-the-fashion-industry-uses-twitter/comment-page-1/#comment-2115 FashionMarketing Sat, 23 Oct 2010 22:45:44 +0000 http://fashionablymarketing.me/?p=132#comment-2115 Ingrid, I love your twitter philosophy. I would not direct message too much, it annoys people if it's sales oriented. Keep it personal. Also, once people realize your in it for the long haul, they'll engage with you more and start creating a community for you. Keep going! Ingrid, I love your twitter philosophy. I would not direct message too much, it annoys people if it's sales oriented. Keep it personal. Also, once people realize your in it for the long haul, they'll engage with you more and start creating a community for you. Keep going!

]]> By: Lilou http://fashionablymarketing.me/2009/03/how-the-fashion-industry-uses-twitter/comment-page-1/#comment-2107 Lilou Sat, 23 Oct 2010 12:27:46 +0000 http://fashionablymarketing.me/?p=132#comment-2107 Great post, required reading.<br><br>My partner's background is interior decorating and design and he has been using Twitter for a year now (in much the way you outline above) and many many folks in that sector use Twitter as you suggest too. They seem to be very much aware of the bad side of social networking and make a conscious effort to do it right. <br><br>As a result, you could ask many Twittering designers, architects and construction professionals what they think of Twitter and the answer would be- fantastic! it generates real life business and personal benefits - invaluable professional advice from consultants, leads that generate real paying work, and lots of fun interaction with like minded professionals and folks who share your out-of-work interests. <br><br>At Lilou, we are trying to adopt the same approach in our Twitter life, but so far, see very little evidence of fashion tweeters who get it. Unlike the winning (and engaging) formula of 90% chat, 9% retweet of business related news and 1% broadcast of company news and posts, our Tweetdeck feeds are full of companies self-promoting broadcast after broadcast after announcement - with minimal feedback and engagement, as good as ignoring any chit chat. <br><br>We link to competitors, we direct message, we try and engage with others with quips, being light hearted (something the designer/architect guys "get")<br><br> Are we alone in our experience of Twitter as a glorified RSS news feed, or have we not been fashion tweeting as Liloucolours long enough and our experience is going to get better?<br><br>Ingrid at Lilou<br><br> Great post, required reading.

My partner's background is interior decorating and design and he has been using Twitter for a year now (in much the way you outline above) and many many folks in that sector use Twitter as you suggest too. They seem to be very much aware of the bad side of social networking and make a conscious effort to do it right.

As a result, you could ask many Twittering designers, architects and construction professionals what they think of Twitter and the answer would be- fantastic! it generates real life business and personal benefits – invaluable professional advice from consultants, leads that generate real paying work, and lots of fun interaction with like minded professionals and folks who share your out-of-work interests.

At Lilou, we are trying to adopt the same approach in our Twitter life, but so far, see very little evidence of fashion tweeters who get it. Unlike the winning (and engaging) formula of 90% chat, 9% retweet of business related news and 1% broadcast of company news and posts, our Tweetdeck feeds are full of companies self-promoting broadcast after broadcast after announcement – with minimal feedback and engagement, as good as ignoring any chit chat.

We link to competitors, we direct message, we try and engage with others with quips, being light hearted (something the designer/architect guys “get”)

Are we alone in our experience of Twitter as a glorified RSS news feed, or have we not been fashion tweeting as Liloucolours long enough and our experience is going to get better?

Ingrid at Lilou

]]> By: Holly http://fashionablymarketing.me/2009/03/how-the-fashion-industry-uses-twitter/comment-page-1/#comment-16 Holly Wed, 18 Mar 2009 19:21:50 +0000 http://fashionablymarketing.me/?p=132#comment-16 This is too true about Twitter. I've been using twitter to bring traffic to my fashion blog for several months. In fact, I got this link through a tweet on twitter. Thanks for the info! This is too true about Twitter. I’ve been using twitter to bring traffic to my fashion blog for several months. In fact, I got this link through a tweet on twitter. Thanks for the info!

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