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Three Fashion Brands Leveraging Instagram’s API for Marketing Success

Three Fashion Brands Leveraging Instagram’s API for Marketing Success

01/22/2012 – 9:11 AM | 4 Comments | 2,873 views

How can brands create super fresh, engaging and visual brand campaigns? Recently top companies have used Instagram’s API, and the mobile app’s 15 million registered users, to take their next …

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Style Coalition Unveils Fashion 2.0 Nominees

01/27/2012 – 5:35 AM | 2 Comments | 362 views

Style Coalition unveiled the nominees for the 3rd Annual Fashion 2.0 Awards  yesterday on StyleCoalition.com.

Leading the pack with three nominations each are Burberry and DKNY, both past Top Innovator Award Winners, along with first time multi-category nominee Oscar de la Renta. Winners of Best Twitter, Facebook, Blog, Website, Online Video and Mobile App along with Top Innovator and Next Big Thing in Tech will be revealed at a ceremony February 8, 2012 at the SVA Theatre in New York City.

This year’s Awards will feature first-time host Robert Verdi, a well-known TV personality, celebrity stylist and social media veteran. The keynote will be given by Norma Kamali, chosen for her commitment to online media and new technologies as integral components of her brand strategy. The first Fashion 2.0 Visionary Award  will be presented to Gilt Groupe Founders Alexis Maybank and Alexandra Wilkis Wilson in acknowledgment of their achievements and leadership as e-commerce game-changers and their tremendous impact on the way the fashion industry, particularly luxury brands, perceive the online space.

“We are proud to document and acknowledge the way the fashion industry has changed through its embrace of social media with our annual Fashion 2.0 Awards,” says Yuli Ziv, CEO and founder of Style Coalition. “Each year, the nominees provide a great snapshot into the innovative practices brands are adopting and winners serve as an inspiration to others. The ceremony itself bridges the offline and online mediums, bringing together in one room the who’s who of the online fashion community.”

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Texas Style Council Announces SXSW 2012 Line-up

01/26/2012 – 6:02 AM | 497 views
Texas Style Council Announces SXSW 2012 Line-up

Yes, the fashionable about to descend on SXSW 2012. For the past three years, style–whether that’s home, fashion or beauty–has become as integral to SXSW as its interactive, film and …

Winestyr Makes Wine A Daily Luxury

01/25/2012 – 6:25 PM | 639 views
Winestyr Makes Wine A Daily Luxury

Over the past ten years, we have seen the wine industry grow as more and more people are becoming true connoisseurs.  Living in California, it’s easy to forget how fortunate …

NYC: StyleCaster + Ford Motor Co. Host Fashion Summit

01/24/2012 – 11:13 AM | 670 views
NYC: StyleCaster + Ford Motor Co. Host Fashion Summit

StyleCaster Media Group has partnered with Ford Motor Company and 92and Street Y for the first State of Style Summit at 92YTribeca in New York City on February 7th, 2012.
With an impressive line up of …

Prada Launches 24HoursMuseum Mystery Pop-Up Event on Facebook

01/23/2012 – 11:28 AM | 1,163 views
Prada Launches 24HoursMuseum Mystery Pop-Up Event on Facebook

Milanese artist Francesco Vezzoli partnered with Rem Koolhaas’s design group AMO and fashion house Prada to create a special pop-up museum, The 24HOURSMUSEUM . It opens in Paris tomorrow for …

Style X during SXSW 2012 Announces Speaker Line Up

01/23/2012 – 5:34 AM | 751 views
Style X during SXSW 2012 Announces Speaker Line Up

I don’t know about you, but 2012 is the year of digital enlightenment for retail, entertainment and music. This year, FMM is going deeper and further into digital that our …

Poltrona Frau: Italian Luxury Brand Arrives in the U.S.

01/22/2012 – 6:21 AM | 698 views
Poltrona Frau: Italian Luxury Brand Arrives in the U.S.

Italian luxury furniture brand Poltrona Frau recently opened a Los Angeles showroom, and the LA-based editors of FMM are simply thrilled. This evergreen European furniture maker, whose name is nearly synonymous …

10 Things You Need for The Perfect Home Office

01/19/2012 – 5:36 AM | 964 views
10 Things You Need for The Perfect Home Office

If you’re in the business of fashion, you know that looking good is more than a fresh mani-pedi. Your style extends to your environment, and your office needs to look …

Is Target Having A Brand Identity Crisis?

01/17/2012 – 5:19 AM | 2 Comments | 1,805 views
Is Target Having A Brand Identity Crisis?

Target Debuts Jason Wu and The Shops; Target’s Brand Identity Crisis Continues

When you say the name Jason Wu, you instantly visualize iconic images of Michelle Obama, beautifully crafted Brizo home …

Brand Challenge: Don’t Tweet About Discounts

01/14/2012 – 5:44 AM | 5 Comments | 1,727 views
Brand Challenge: Don’t Tweet About Discounts

As part of our jobs, we follow just about every fashion, beauty and home design brand with a social pulse on Twitter. In our editorial meetings, we began discussing Twitter …

Marc Jacobs Creates Photo Sharing Success with #MARCFAM

01/13/2012 – 4:13 AM | One Comment | 2,363 views
Marc Jacobs Creates Photo Sharing Success with #MARCFAM

How do you bring together the social photos your customers are sharing? If you did bring them all together, what would it look like? Well Marc Jacobs has the answer. …

New Year, New You: The Death of Your Old Habits

01/12/2012 – 5:22 AM | One Comment | 1,134 views
New Year, New You: The Death of Your Old Habits

The writers of FMM have something in common: we’re all active in our wellness and health. Whether it’s yoga, pilates or horseback riding, we love taking care of our bodies, …

L’Oreal Luxury CRM Campaign Targets Affluent Women

01/11/2012 – 6:33 AM | One Comment | 2,158 views
L’Oreal Luxury CRM Campaign Targets Affluent Women

L’Oreal Paris unveils a $35m CRM campaign targeting affluent women in the U.K.
In December, L’Oreal launched its first digital CRM program that rewards customers with product samples and vouchers in …