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Barney’s New York Sets Industry Standard with Collaborations

Barney’s New York Sets Industry Standard with Collaborations

02/07/2012 – 5:47 AM | 1,045 views

The Gaga Workshop at Barney’s New York Connects with LG Community, Creating the Best Brand Collaboration of all Time
Last November, Barneys New York on Madison Avenue created a shopping experience …

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Social Good »

Social Good: Spread Love, Start with Mama

02/10/2012 – 8:47 AM | 69 views
Mama Lucy wanted to make the world a better place and she saw an opportunity to do it on Mother’s Day. According to the ToMamaWithLove.org website, $14.6B is spent annually on Mother’s Day in the U.S. alone. Mama Lucy saw that revenue and posed this important question: what if we invested that love to make the world a better place for mamas and children everywhere?
She answered her question with To Mama With Love, a collaborative online art project that honors moms across the globe and raises funds to invest in remarkable women who are transforming our world. The site invites participants to create socially shareable “heartspaces” that include words, videos, photos and investments in honor of mamas they love.

Originally launched in 2010 by U.S. nonprofit Epic Change, the site raised nearly $17,000, which was invested to build a children’s home in Arusha, Tanzania.

Construction is already complete and children have now become residents of this home built from love. Funds raised in 2011 helped the residents of a tiny Tanzanian village build a secondary school.

Use your love to help make the world a better place. This Mother’s Day, send your mama some love.

Autism Speaks Leverages Fashion and Music For Awareness Campaign

02/09/2012 – 8:11 AM | 292 views
Autism Speaks Leverages Fashion and Music For Awareness Campaign

SheKnows – one of the top three online destinations for women – is proud to kick off their 2012 charity campaign, “SheKnows Where The Other Sock Went” .
They are joining …

Mulu Wants You to Shop for Social Good

02/09/2012 – 5:53 AM | 435 views
Mulu Wants You to Shop for Social Good

As social sharing and content becomes a trend, we recently explored 10 new social discovery technologies that caught our attention. The one that we love the most simply has to …

Style X Panels Expand; Adding FMM, PR Couture, Stylecaster, GQ to Speaker Roster

02/08/2012 – 9:42 AM | 550 views
Style X Panels Expand; Adding FMM, PR Couture, Stylecaster, GQ to Speaker Roster

Fresh off announcing the inclusion of notable bloggers like The Man Repeller, Grungy Gentleman and Marcus Troy to its panel roster, Style X  announced additional media and thought leaders to …

Five Lifestyle PR Trends Taking Flight In 2012

02/07/2012 – 7:00 AM | 1,689 views
Five Lifestyle PR Trends Taking Flight In 2012

Great PR ignites the right conversations with the right influencers in all the right places. Now with the evolving digital space, PR needs to integrate a client’s message within a …

Multicultural Marketing Summit Comes to San Francisco

02/07/2012 – 5:25 AM | 622 views
Multicultural Marketing Summit Comes to San Francisco

Today, marketers are much more aware of the significant opportunity that the varying demographic groups present and realize that they can no longer afford to neglect the combined buying power …

Wonderstruck Taylor Swift Leverages Augmented Reality To Launch Fragrance

02/06/2012 – 6:30 AM | One Comment | 2,008 views
Wonderstruck Taylor Swift Leverages Augmented Reality To Launch Fragrance

Is it me, or has Macy’s digital marketing been pretty cool lately? I mean, hipper than that killer HGTV inside look at what it takes to decorate the Macy’s New …

Sonia’s Travels Explores the World in Style

02/06/2012 – 5:51 AM | 685 views
Sonia’s Travels Explores the World in Style

If there’s one thing the editors of FMM love to do, it’s travel. When we do it, we do it in style. We’ve been craving a truly organic travel series–one that’s …

Stella McCartney’s Interactive Luxury Fragrance Campaign

02/01/2012 – 10:00 AM | One Comment | 2,090 views
Stella McCartney’s Interactive Luxury Fragrance Campaign

This week, Stella McCartney launched an interactive campaign for her newest perfume L.I.L.Y. with Selfridges department store in London.
This high-profile campaign was created by New York-based Gin Lane and led …

Barbie’s Dream Closet Augments NYFW

02/01/2012 – 5:17 AM | One Comment | 2,229 views
Barbie’s Dream Closet Augments NYFW

Everyone’s favorite fashion-loving doll from Malibu is making her stake at New York Fashion Week like never before! This year, Barbie: The Dream Closet opens to the public in a …

Refinery29 Launches Next Big Style Blogger Contest

01/31/2012 – 11:03 AM | One Comment | 1,261 views
Refinery29 Launches Next Big Style Blogger Contest

Last year, thousands entered. And thousands more voted, tweeted, and watched as five amazing finalists squared off against one another in a series of nail-biting blogging, styling, and reporting challenges …

15 Ideas on Luxury & Innovation from L2 Think Tank

01/31/2012 – 5:23 AM | 1,815 views
15 Ideas on Luxury & Innovation from L2 Think Tank

For the past year, I’ve enjoyed attending the L2 Think Tank session via Fora.TV. Whether a half a day or a full day, the session delivers so much information and so …

Lionsgate Leverages Tumblr to Target Fashion Audiences For The Hunger Games

01/30/2012 – 6:15 AM | 2 Comments | 1,144 views
Lionsgate Leverages Tumblr to Target Fashion Audiences For The Hunger Games

Lionsgate will release The Hunger Games on March 23, and the studio and its partners have already kicked social media promotions for the teen-focused film into high gear. Since August 2011, …