Jimmy Choo CEO, Tamara Mellon, On Empowering Women
03/10/2010 – 1:38 am | Comments

Yesterday, Laurie Brucker and I attended the Jimmy Choo 24:7 Nordstrom In-Store event at The Grove in LA. Choo unveiled Choo 24/7, a capsule collection of best-selling styles that have been updated with new lasts, …

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Marketing

articles on fashion marketing, digital strategy and online engagement.

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comprehensive social media, social network, social shopping and social influence articles

Industry Interviews

interviews with apparel, accessories and footwear professionals on digital media and fashion marketing.

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online marketing tools, websites and social technologies for brands and retailers.

Mobile

mobile commerce, location-based services, apps development and mobile payment articles

Events & Conferences »

March 25th: LA Style Careers Job Fair
03/08/2010 – 9:51 am | Comments

StyleCareers.com is hosting a career fair for fashion industry professionals at the Cooper Design Space in downtown LA on Thursday, March 25th from 2pm to 7pm.

Recruiters will be looking for fashion industry professionals with backgrounds in: Apparel, Accessories, Footwear, Graphics
Textiles and Corporate Retail.

This is the only fashion-specific career fair of the season. If you are in the market for a job, don’t miss this one-day-only event!

Candidates are required to have:

- 4 year fashion specific degree.
- 2 year degree and 2 years wholesale fashion industry experience.
- OR – 4 years wholesale fashion industry work experience.

Store-level retail and internships do not qualify as industry experience. Only candidates with corporate and district/regional level experience need attend.

For a complete list of employers, to Pre-Register and Upload Your Portfolio, visit Style Careers.

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Kristen + Kristen: Red Carpet, Celebrity Fashion Trends
03/06/2010 – 8:31 pm | Comments

Our two favorite women – Kristen Turner and Kristen Reeves share their thoughts and opinions on the celebrity, red carpet fashion trends we can expect to see at the 2010 Oscars.
Here are their “Oh Please …

Magazine Publishers To Launch “Commitment To Print” Advertising Campaign
03/02/2010 – 12:15 pm | Comments
Magazine Publishers To Launch “Commitment To Print” Advertising Campaign

The leaders of five major magazine companies — Charles H. Townsend, Conde Nast; Cathie Black, Hearst Magazines; Jack Griffin, Meredith Corporation; Ann Moore, Time Inc.; and Jann Wenner, Wenner Media — today jointly announced the …

New York: Jewelry CEO Summit March 2010
03/02/2010 – 9:51 am | Comments
New York: Jewelry CEO Summit March 2010

The Jeweler’s Resource Bureau will hold the Designer CEO Summit on March 14, 2010 at the Katie Murphy Amphitheatre, located in New York City’s Fashion Institute of Technology.
This summit will include talks and classes from …

15 Brands at #WWDMagic You Should Know
03/01/2010 – 5:00 am | Comments
15 Brands at #WWDMagic You Should Know

New York Fashion Week and Magic in Las Vegas have come to what I’d call a successful end. The impact of social media and digital technology couldn’t be more evident. While a bit fragmented, we …

The Creative Process of Fashion Blogging
02/22/2010 – 5:05 am | Comments

Building A Brand. Building A Cult Following. Twitter’s Impact. Personal Growth. Evolution Of Print.
Fashion has become a Conversation instead of a Monologue.

On Fashionblogs from Mary Scherpe on Vimeo.
This was a video that was presented at …

Consumers with Mobile Intent
02/20/2010 – 8:29 am | Comments
Consumers with Mobile Intent

Very cool discovery this morning via LuxuryLab:  an interactive chart that uncovers the underlying reasons and motivations for people using their mobile phones. View the Interactive Graph online.

40% of mobile phone owners use their phones …

WWD Magic Tradeshow: Designer Highlights
02/17/2010 – 8:31 pm | Comments

While I’m sorry I’ve missed some of the amazing events at New York Fashion Week, I must say that the Magic show has been amazing. We’re in the process of sorting through the designers, business …

02.17.2010: Fashion Marketing Links Round-Up
02/17/2010 – 10:49 am | Comments

Here are a few articles that I’ve read in the past eight weeks that I’ve found informative and enlightening. All things digital are impacting the fashion industry and the ways we market to consumers. Enjoy …

New Marketing Tool: FindFashionRep.com
02/15/2010 – 9:25 am | Comments
New Marketing Tool: FindFashionRep.com

Earlier this week I wrote an article for PR Couture on a website that’s been bringing my clients and myself to states of rapture for several months now. This website is FindFashionRep.com.
Founded by former fashion manufacturer …

How Businesses Spend Their Social Media Dollars
02/15/2010 – 7:03 am | Comments
How Businesses Spend Their Social Media Dollars

Ethan Bloch of Flowtown posted this last week. How businesses spend their social media dollars, and where they still have room for growth, couldn’t be any clearer.